ITB Asia’s partner travel trade event, Web in
Travel, has gathered business event CEOs to analyse the changes
and opportunities in the MICE sector in Asia.
Events Forum will take place on the afternoon of 22 October as
part of the Web in Travel and ITB Asia travel trade show at the
Suntec Singapore Convention and Exhibition Centre.
the forum, MICE industry CEOs will analyse the importance of
developments such as the impact of the financial crisis on meeting
budgets, the rise of socially responsible events such as green
meetings, new entry level requirements for suppliers, the pros and
cons of government responses to the crisis, and how new technology
has impacted business events.
These issues will be examined
by Elizabeth Rich, CEO of the Business Events Council of
Australia, Robin Lokerman, Asia Pacific President of the CEO
Institutional Division of MCI, a leading association management
and conference organizing company, Sandra Chipchase, CEO of the
Melbourne Convention and Visitors Bureau, and Melissa Ow, who
leads the BTMICE division at the Singapore Tourism Board.
Ms Rich, who will moderate the two-hour forum from 3-5pm, said,
“This year the business events industry came under fire like never
before. Beyond cutbacks in meetings and incentives worldwide,
prompted by political, business and social pressures, perceptions
of the business events sector have changed. New customer demands
and new technology are driving change. New thinking is needed by
The two-hour Web in Travel Business
Events Forum will offer insights into what has changed, what are
the new trends, and how business event companies can increase
their share of this still-lucrative segment as the global
The latest survey by UFI, Global
Association of the Exhibition Industry, says there are tangible
signs of recovery and new optimism in the sector. Replies from
respondents showed that new optimism is greatest in Asia Pacific
(65%), followed by the Americas (58%), the Middle East / Africa
(50%) and Europe (44%).
The Business Events Forum is open
to all WIT and ITB Asia delegates. A ticket to WIT this year
represents value – in addition to the Business Events Forum, it
includes admission to WIT-The Main Event, the Ideas Lab at ITB
Asia; ITB Asia itself; and the Asia Connect workshops by HSMAI
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