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The ITB Berlin, a product of Messe Berlin, is to
launch a co-branded show with SATTE in 2010.
SATTE and ITB recently signed an MoU in New
Delhi. Asked to comment on the nature of the MoU between the two
organisers, Dr. Martin Buck, Director of the Competence Center
Travel and Logistics at Messe Berlin, said that “currently, we are
in the middle of the design process and will announce new
developments and features. We would like to create opportunities
to help establish SATTE as the place where government discusses
with travel industry the latter’s infrastructural requirements;
develop the CSR component within the SATTE convention and enhance
the trade show portfolio by bringing MICE and business travel
sellers and buyers to SATTE.”
Dr. Buck went on to say “the MoU envisages
mutual selling and marketing of the two shows, sharing of the
learning curve from each other and developing synergies between
the two. We see ourselves in a leadership position in India
through this partnership with SATTE.”
ITB has been busy increasing its international
presence. Last year, ITB embarked upon its maiden show in
Singapore and launched the first edition of
ITB Asia. A co-branded show in India is a big recognition of
the Indian market and of SATTE in particular.
Asked to clarify how the Singapore model would
be different from its endorsement of SATTE in New Delhi, Dr. Buck
said, “SATTE and ITB Asia are product offers that cater to
different market needs. Some buyers/sellers will attend one of the
two and some will attend both.”
Speaking on the occasion, Mr. Navin Berry, chief
co-ordinator, SATTE exuded confidence in this new partnership as
“it opens the doors for SATTE to acquire more international
exposure, both for buyers as well as the sellers. ITB will be
extending its marketing muscle to SATTE and we expect this to
translate into a more comprehensive international show. We expect
more quality content enhancement from ITB and for us this is
indeed both a recognition as well as a challenge to achieve new
goals.”
SATTE and ITB have been working together over
the last four years. This new agreement will secure a more world
class experience at the 17th annual edition of SATTE from 28-30
January, 2010.
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