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Melanie Millin-Moore joins Cullinan Holdings and Red Carnation Hotels

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Melanie Millin-Moore has joined Red Carnation Hotels as International Public Relations Executive.

Priorities on her agenda are the relaunch on a October 2009 of Umhlanga's luxury seafront hotel, the iconic The Oyster Box; and the upgrade of Cape Town's extensively refurbished Twelve Apostles Hotel and Spa.

"These two properties are jewels in the crown of South African holidaymaking," Melanie said. "They are hallmark destinations in two major tourism centres and beacons on each city's social circuit. Unveiling them both this summer ahead of the tourism rush for the 2010 World Cup celebrations is an exciting start to my latest corporate appointment.

Red Carnation Hotels is owned by the Tollman family, which also controls Cullinan Holdings Ltd, a public company that owns Thompsons Travel Group, one of South Africa's largest tour operators.

 Melanie's appointment marks the beginning of an extensive marketing campaign for the hotel group's 4 and 5-star properties, which include the Bushmans Kloof Wilderness Reserve and Wellness Retreat in the Cederberg of the Western Cape.

This latter property also features in the exclusive Relais & Chateaux worldwide catalogue.

Red Carnations Hotels began in 1984 with The Chesterfield in London's Mayfair, which was soon twinned with The Chesterfield in Florida's exclusive Palm Beach. The collection has since grown with hotels in London, in prime tourism locations in Kensington, Bloomsbury, Knightsbridge and opposite Buckingham Palace. These award-winning properties are matched by the Hotel d'Angleterre on Geneva Lake in Switzerland, and the groups South African destinations.

Melanie Millin-Moore has helped set the pace for innovation at the high end of South Africa's leisure market since the opening of the Sun City resort in the Pilanesberg three decades ago.

When that hotel group evolved into Kerzner International, Melanie moved base to London and New York to launch resorts on a similar scale in the Caribbean and North and Central America. As an independent media consultant based in Johannesburg from 2005, she organised the South African media coverage of the opening of the Dubai Atlantis last summer.

At that time Melanie began discussing fresh opportunities in the tourism market with Red Carnation Hotels, whose combination of high-end hotels and specific target markets she sees as the future of the industry in Africa.

Melanie's corporate marketing brief spans the entire, comprehensive brand portfolio of Cullinan Holdings Ltd, which is listed on the Johannesburg Securities Exchange and is the foremost Travel and Leisure company in Southern Africa.

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