Singaporean MasterCard cardholders spent US$26.3
million during the first weekend of the Great Singapore Sale (29 –
31 May 2009), an increase of 7%versus the same period last year
(23 – 25 May 2008).
The number of transactions by local
cardholders in the first weekend rose 15% from last year to
283,703 this year.
Tourists also made the best use of the
privileges and deals available at the Sale. Visiting MasterCard
cardholders made 67,226 transactions and spent US$11.2 million
over the first weekend of the GSS. Tourist spend however, was
down 12% compared to the same period in 2008, in line with
declining visitor arrivals.
Overall, both Singaporean and
tourist MasterCard cardholders spent a total of US$37.5 million
over the first weekend, a slight increase of almost 1% compared to
the US$37.2 million spent last year. The total number of
transactions also saw a 13% increase from last year, reaching
“The MasterCard cardholder expenditure data from the
first weekend of the Great Singapore Sale supports the fact
that Singaporeans are savvy shoppers. Singaporean cardholders
spent 7% more than last year despite the challenging economic
climate, which means they found the deep discounts and
exclusive privileges offered by retailers and MasterCard to be
very attractive,” said Julienne Loh, vice president and Country
Manager, Singapore, MasterCard Worldwide.
highlights of the first weekend include:
The top two categories
of spend by cardholders in Singapore, eating places / restaurants and
department stores, remained consistent with
Interestingly, grocery stores / supermarkets
emerged as a top spend category for Singaporean cardholders
this year. While cost conscious consumers cut back on spending at
eating places / restaurants by 6%, spending in grocery stores
/ supermarkets increased 56%, an indicator that more
consumers are eating home-cooked meals.
Although not among
the top three spend categories, personal grooming is still a
priority for Singapore cardholders. They continued to invest in
looking good, spending US$711,705 or 26% more than last year,
at barber shops and beauty outlets such as hair salons,
manicurists, spas and skin treatment and slimming centres.
Cardholders from Australia continued to be the top spenders
for the first weekend of GSS 2009, spending US$ 1.6 million,
while consumers from the United States came in a close second,
spending US$ 1.5 million. Cardholders from Malaysia came in as the
third largest group of spenders, registering a 16% increase in
expenditure compared to last year.
Australians spent the most at duty
free stores, while consumers
from the United States zoned in on buying electronics. Clocks, jewellery, watches and silverware were favourites with
tourists, with the category being the top spend category for
cardholders from Malaysia and the United Kingdom. Japanese
consumers meanwhile, enjoyed pampering treatments at health and
As with previous years, dining continued to be a key aspect of the
Sale experience for both locals and tourists, with both groups
spending a combined US$3 million at eating places and
restaurants over the first weekend of the GSS.
other recent news regarding:
Great Singapore Sale