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InterContinental Hotels Group's first Hotel
Indigo in Asia Pacific – the Hotel Indigo Shanghai on the Bund –
is to be designed by award-winning HBA/Hirsch Bedner Associates.
Hotel Indigo Shanghai on the Bund will be on a
riverfront site along the Huangpu River that brings together the
past, present and future of Shanghai.
The 180-room hotel is scheduled to welcome its
first customers in 2010. It will sit on the historic location of
the Shiliu Pu (Pier 16) which, from 1821 to 1850, was Shanghai’s
focal point for shipping and trading activity. The wharf was
outside the Baodaimen gate of the old wall that surrounded the
city at that time.
Headquartered in Los Angeles, California, and
with 450 designers around the globe, HBA has extensive knowledge
of the interior design industry.
The company’s philosophy is to
embrace and drive the influence of new technology, new locations,
and fresh ideas. With over four decades of experience and 13
global offices, HBA creates the signature look of traditional
luxury brands, independent contemporary boutiques, urban resort
spas, world-class residences, restaurants, casinos, and cruise
ships. HBA had designed other IHG hotels in the past including
InterContinental Wuxi in China which is scheduled to open in
October of 2010.
“We are pleased to work with HBA
on this exciting new project. The Hotel Indigo brand seeks to
inspire upscale travellers looking for a non-traditional hotel
offering coupled with enriching destination experiences in key
Asia Pacific cities,” said Tony South, chief development officer
of IHG Asia Pacific. “Hotel Indigo Shanghai on the Bund will be a
unique oasis that meets the needs of the next generation of
customers who demand a stylish, individual hotel experience that
is authentic and unpretentious.”
Hotel Indigo already has 25 hotels in
operation and more than 58 in the pipeline.
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