HBA/Hirsch Bedner Associates to Design IHG’s First Hotel Indigo in Asia

InterContinental Hotels Group's first Hotel Indigo in Asia Pacific – the Hotel Indigo Shanghai on the Bund – is to be designed by award-winning HBA/Hirsch Bedner Associates.

Hotel Indigo Shanghai on the Bund will be on a riverfront site along the Huangpu River that brings together the past, present and future of Shanghai.

The 180-room hotel is scheduled to welcome its first customers in 2010. It will sit on the historic location of the Shiliu Pu (Pier 16) which, from 1821 to 1850, was Shanghai’s focal point for shipping and trading activity. The wharf was outside the Baodaimen gate of the old wall that surrounded the city at that time.

Headquartered in Los Angeles, California, and with 450 designers around the globe, HBA has extensive knowledge of the interior design industry.

The company’s philosophy is to embrace and drive the influence of new technology, new locations, and fresh ideas. With over four decades of experience and 13 global offices, HBA creates the signature look of traditional luxury brands, independent contemporary boutiques, urban resort spas, world-class residences, restaurants, casinos, and cruise ships. HBA had designed other IHG hotels in the past including InterContinental Wuxi in China which is scheduled to open in October of 2010.

“We are pleased to work with HBA on this exciting new project. The Hotel Indigo brand seeks to inspire upscale travellers looking for a non-traditional hotel offering coupled with enriching destination experiences in key Asia Pacific cities,” said Tony South, chief development officer of IHG Asia Pacific. “Hotel Indigo Shanghai on the Bund will be a unique oasis that meets the needs of the next generation of customers who demand a stylish, individual hotel experience that is authentic and unpretentious.”

Hotel Indigo already has 25 hotels in operation and more than 58 in the pipeline.

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