Hamburg Achieves Highest Occupancy Rates in Germany

Average room rate performance for Germany’s cities so far this year varies dramatically according to the latest data released by STR Global.

Of the 17 city markets in Germany covered by STR Global, only four show positive, albeit modest, year-on-year ADR growth for the first four months this year: Rostock, Leipzig, Cologne and Dortmund. Rostock leads the way with a 3.3% increase.

In this difficult trading environment this is commendable, especially when compared with the problems faced by Düsseldorf and Essen. These two neighbouring cities have ADR declines of 23.6% and 9.6%, respectively.

A large portion of the problems experienced by Düsseldorf reflects the fact that early 2008 was a good trade fair year for the city with two trade fairs, in February and April, which only occur every three years. This impacted Essen to a lesser degree.

Key Facts (January to April 2009)

- Hamburg achieved the highest occupancy (65.1%), keeping its top spot from last year despite a 3.4%decline.

- All cities reported occupancy declines.

- Frankfurt achieved the highest ADR (€117.17), keeping its top spot from last year despite a 7.4% decline.

- Only four cities grew their ADR: Rostock, Leipzig, Cologne and Dortmund.

- Frankfurt’s high ADR helped the city achieve the highest RevPAR (€66.23), keeping its top spot despite a 16.9% decline

- Only Rostock grew its RevPAR through the increase in ADR and only a slight drop in occupancy.

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