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Average room rate performance for Germany’s
cities so far this year varies dramatically according to the
latest data released by STR Global.
Of the 17 city markets in Germany covered
by STR Global, only four show positive, albeit modest,
year-on-year ADR growth for the first four months this year:
Rostock, Leipzig, Cologne and Dortmund. Rostock leads the way with
a 3.3% increase.
In this difficult trading environment this is commendable, especially when compared with the problems faced by
Düsseldorf and Essen. These two neighbouring cities have ADR
declines of 23.6% and 9.6%, respectively.
A large
portion of the problems experienced by Düsseldorf reflects the
fact that early 2008 was a good trade fair year for the city with
two trade fairs, in February and April, which only occur every
three years. This impacted Essen to a lesser degree.
Key Facts
(January to April 2009)
- Hamburg achieved the highest
occupancy (65.1%), keeping its top spot from last year
despite a 3.4%decline.
- All cities reported occupancy
declines.
- Frankfurt achieved the highest ADR (€117.17),
keeping its top spot from last year despite a 7.4% decline.
- Only four cities grew their ADR: Rostock, Leipzig, Cologne and
Dortmund.
- Frankfurt’s high ADR helped the city achieve the
highest RevPAR (€66.23), keeping its top spot despite a
16.9% decline
- Only Rostock grew its RevPAR through the
increase in ADR and only a slight drop in occupancy.
See
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STR,
May 2009,
Frankfurt,
Munich
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