The Hong Kong Tourism Board has launched a brand new
marketing platform “Hong Kong Food and Wine Year”.
Between April 2009 and March 2010, the
HKTB, in collaboration with major catering associations,
approximately 2,000 restaurants, popular tourist attractions and
famous dining districts, as well as more than 25 renowned local
gourmets, will spread the message citywide and show to the world
the diverse culinary experience of Hong Kong, reinforcing the
city’s image as one of the world’s culinary capitals.
at the launch ceremony on Thursday, HKTB Chairman Mr James Tien said,
“Hong Kong has long been famous for its culinary strength.
Leveraging on the Government’s exemption of wine duty, which
enables visitors to enjoy a wide selection of wine at highly
attractive prices, the HKTB has decided to launch this new
marketing platform. For the coming 12 months, we hope that by
stimulating visitors’ consumption, especially during the current
economic downturn, we can create greater business opportunities
for our catering sector, and in the longer term, strengthen Hong
Kong’s image as a wine and dine hub and our city’s destination
Throughout the Hong Kong Food and Wine
Year, the HKTB will inject elements of food and wine into its
promotions both locally and in visitor source markets. Through a
dedicated Hong Kong Food and Wine Year website, the HKTB will
present to visitors wide-ranging information on the selection of
food and wine in Hong Kong, as well as offers from the
local catering industry.
During the first phase (April to June),
more than 1,000 local restaurants will take the lead to offer
special privileges, which include complimentary dishes and drinks,
buy-one, get-one free and 50% discount offers.
Hong Kong’s dining experience, the HKTB will employ creative
angles, such as pairing wine with Chinese cuisine. At the end of
this year, the HKTB will organise a brand new mega event “Hong
Kong Wine and Dine Festival”, followed by Wine and Dine Carnivals
in co-operation with famous dining districts to showcase Hong
Kong’s dining, drinking and entertainment offers. To
tie in with the promotions, local travel agencies will also
introduce tours that combine sightseeing and dining.
As for overseas publicity, the HKTB
will invite local and international gourmets to promote
Hong Kong’s food and wine through PR activities, and
co-operate with the travel trade in various source
markets to launch package tours and itineraries themed
on Hong Kong cuisine, including “Celebrity Gourmet
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