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Asia Pacific based global travel management
consultancy, FCm Travel Solutions, is aggressively pursuing further
expansion in the region after achieving record growth in 2007/2008.
The company is implementing a new business
strategy for Asia Pacific, which includes building on its
wholly-owned regional sales operation in Singapore by creating
full customer servicing, account management and sales resources to
manage its growing client base.
FCm’s general manager Asia Pacific, Ms Suyin
Lee, said the company was focused on strengthening its own
operations in Singapore, because it was seen as a key market for
future regional expansion.
“Singapore is an important market for regional
business, and it is essential that we have a solid equity-based
presence here,” Ms Lee said. “FCm has had a very strong year and we are
looking to maintain our momentum, even in the softer economic
environment and corporate market that currently exists.”
The expansion of FCm’s wholly-owned operations
in Singapore forms part of the company’s global growth strategy
for the next 12 months, which Ms Lee said would be a time of
opportunity for FCm in Asia Pacific.
“2009 will be the year for companies to
consolidate their travel costs, and the most effective way to do
this is to work with a travel management consultancy. TMCs have
the strategic focus, the industry knowledge, and the supplier
relationships to achieve the best long-term savings for corporates,”
she said.
“Across Asia Pacific, we have seen a definite
increase in companies’ awareness of the value TMCs can provide,
which is over and above the perceived value of booking travel
through smaller, traditional agencies. Often these agencies will
not analyse a company’s travel patterns, or provide volume-driven
savings, or undertake reporting so the company can track and
control its spend.
“In Singapore and throughout Asia Pacific, we
are finding that FCm’s culture of having dedicated and small
servicing teams is effectively meeting the needs of the market.
Our clients benefit from one-to-one strategic consultancy, while
still accessing the cost/rate benefits we can deliver,” she said.
“The mid market has responded well to our
culture and we have experienced good growth in this area, but the
future is also about building our business in the multinational
sector.
“With our network expansion and acquisitions
over the past two years, we’ve strengthened our multinational
reach and service capabilities, and our plan is to keep this
momentum going while staying focused on our core business.”
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