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Langham to launch New Eaton Brands in China

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Eaton Hotels International, a premium affiliate of Langham Hotels International, has signed three agreements in the People’s Republic of China for its first upscale Eaton Luxe and midscale Eaton Smart brands with prominent property developer, Greenland Group.

The first management contract under the Eaton Hotels portfolio will be for the upscale Eaton Luxe, Nanqiao, which will open in 2010, located in the heart of southern Shanghai’s fast growing business district. This will be followed by the openings in 2011 of Eaton Luxe, Xinqiao, Shanghai and midscale Eaton Smart, Honggutan, Nanchang in Jiangxi province. The first Eaton Luxe will form the vanguard of approximately 10 properties within 5 years in Asia.

Eaton Luxe, Nanqiao, Shanghai which offers 204 rooms and suites is in the industrial and shipping heartland of Eastern China’s seaboard. It’s sister property Eaton Luxe, Xinqiao, Shanghai with 250 rooms and suites is located in one of Shanghai’s key industrial zones and close to Hongqiao airport, which will open in 2011.

Both Eaton Luxe properties will offer suites and rooms from an average of 35sq ms to 101sq ms. The spacious rooms will feature a workstation and full entertainment centre including flat screens LCDs, DVD players and iHomes. Rooms also offer high-thread count environmentally- friendly linens, dual flush-toilets as well as a host of sustainable design features.

Eaton Luxe will feature extensive meeting facilities including a ballroom for state and business functions and meeting rooms for perfectly-executed events and conferences.

The 400-room Eaton Smart, Honggutan, Nanchang located in Jiangxi Province is scheduled to open in 2011. Eaton Smart promises to meet the needs of the business and leisure traveller cost-effectively with no compromise on quality or service. From watching a selection of news on the flat-screen television, listening to the iPod on the iHome to a comfortable night’s rest in the Easy Sleeper bed, Langham says that Eaton Smart offers the service when you need it.

Its services extend to a full range of dining options including a restaurant, Exert – a complete fitness centre and swimming pool as well as a T – the bar where guests can mingle and socialise at the heart of the property.

“Our guests are primarily road warriors who spend 85% of their time on work and 15% on play. They value their leisure time highly and while on business trips our guests prefer products and services that would make them feel relaxed, refreshed and totally at home,” said Brett Butcher, Chief Executive Officer of Langham Hotels and Eaton Hotels International.

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