As one of the world’s leading travel industry
platforms, ITB Berlin 2010 will take a look at a future which, in
the long term, will be marked by the financial and economic
crisis, as well as by structural changes and changing travel
A highlight of ITB Berlin, which takes
place from 10 to 14 March 2010, is one of the world’s largest travel
ITB Berlin has been holding its travel industry
convention since 2004. Over the last six years 50,000
professionals from all tourism source markets and destinations
from around the world have visited it. Each year the ITB Berlin
Convention was able to build on its position as the leading think
tank of the global tourism industry, and in 2009 recorded its
highest attendance to date. At 12,000 participants, the number of
visitors increased by 10% over 2008.
Theme Days highlight the latest trends and background
developments. Innovators and futurists will be presenting global
mega trends at the ITB Berlin Future Day, while the challenges facing
the hotel industry will be discussed at the ITB Berlin Hospitality
The ITB Aviation Day is recognised as a leading event for
the global air transport industry and discusses key issues
concerning the latest developments in the airline and airport
Forward-looking destination management concepts from selected
regions will be presented at the ITB Berlin Destination Days.
ITB Business Travel Days will also be taking place on all three
days of the convention. Workshops focusing on practical issues,
podium discussions and keynotes will provide opportunities for
exchanging opinion and furthering one’s knowledge on business
travel and events.
The Travel Technology Convention PhoCusWright@ITB focuses on the latest technology trends and the
complex world of travel technology.
ITB Berlin Convention 2010 will take
place 10 to 12 March 2010.
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