The Ascott Group today opened two Somerset
branded properties in Chongqing and Shenzhen, its first in the two
The serviced residence properties – Somerset
JieFangBei, Chongqing and Somerset Garden City, Shenzhen – will
widen Ascott’s reach and increase the scale of its operations in
Ascott is one of the largest international
serviced residence owner-operators in China with more than 5,000
units in 26 properties across 12 cities.
Somerset JieFangBei, Chongqing offers
studios as well as one and two-bedroom residences. The 157-unit property is
located in the heart of Chongqing’s prime financial area, Yuzhong
District. It is a short walk to the bustling Jiefangbei
commercial Pedestrian Street, where the city’s biggest shopping
malls and department stores are located.
Somerset Garden City,
Shenzhen is a 147-unit serviced
residence located near the Shekou business district, close to many
high-end office towers and major malls with a wide variety of
retail, entertainment and dining choices. The property is near
the Shekou Ferry Terminal, which is an hour away from Hong
Kong’s Central or Kowloon by ferry.
Each of the apartments,
which range from studios to three-bedroom units, come with a
private balcony where guests can relax and unwind.
Mr Lim Ming
Yan, who assumes his role today as the Chief Executive Officer
of The Ascott Group, said, “It is a pleasant welcome to
join Ascott on the day it opens two new properties in China.
The addition of these properties reinforces Ascott’s leadership
position as the largest international serviced residence
owner-operator in China and signals our confidence in the Chinese
market. We will be opening seven more new properties in China by
2010 and there will be no let up in our expansion in the
country. Besides China, Ascott will also increase its presence
in other countries to maintain its international leadership
Mr Gerald Lee, CEO of Ascott Hospitality, the hospitality management arm of The Ascott Group, said,
“Chongqing and Shenzhen are two key industrial hubs in China
undergoing rapid urbanisation. Chongqing, with a population of 32 million, is rich in natural resources and is a leading
production centre for automobiles and motorcycles. The
municipality is a key gateway to China’s southwestern region.
Shenzhen, in the prosperous southern Guangdong province, is an
important finance and manufacturing hub in the Pearl River
Delta. Ascott’s entry into Chongqing and Shenzhen will allow us to
serve customers who are not only taking up long-term assignments
in these two major cities but also those travelling on business
trips to the two cities.”
Opening specials for Somerset
JieFangBei, Chongqing range from RMB328++ per day for a studio
executive apartment to RMB800++ per day for a two- bedroom
executive apartment. Residents will enjoy complimentary
breakfast and broadband internet access.
As for Somerset Garden
City, Shenzhen, opening rates start at RMB380++ per day for a
studio to RMB680++ per day for a three-bedroom deluxe apartment.
All apartments are decked out in modern fittings and designed to
accommodate living and working from home. The residences come
with a fully-equipped kitchen, an ensuite bathroom, home
entertainment system and broadband internet access.
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