Executive Appointments at Pan Pacific Hotels Group

Pan Pacific Hotels Group has appointed Laurence Courtinat-Vernon as Vice-President, Brands. In addition, Frances Koh, formerly Brands Manager for the group, has been appointed Director, Brands.

Laurence has extensive experience in strategy, brands and revenue, as well as online marketing, e-commerce and consumer behavior. Laurence has worked with Disneyland Resort, Paris and leading European retailer Fnac. She graduated with a Master of Arts in Business and Economics from H.E.C., France’s top business school.

In her new role, one of Laurence’s key priorities is managing the strategic review for both the Parkroyal and Pan Pacific brands, for which global branding strategist Interbrand has been appointed. The project is aimed at refreshing the brand propositions for Pan Pacific and Parkroyal to position them for future growth.

Frances, who joined the company in July 2008, has been instrumental in the areas of brand guidelines creation, marketing activities and providing marketing support for pre-opening hotels within the group. She boasts substantial regional experience and expertise in brands, having served in key marketing communications positions in Singapore, Macau and China with Hilton, Wynn Resorts and Sheraton.

Frances graduated with a Bachelor of Commerce degree specialising in International Marketing from The University of Melbourne in Australia.

“For us to become a leading branded hotel management company, it is of utmost importance that we have strong brands that can create value for our stakeholders. Laurence’s appointment as Vice-President, Brands, and Frances’ expanded role as Director, Brands reflects our commitment to this,” said A. Patrick Imbardelli, President and CEO, Pan Pacific Hotels Group. “We are extremely pleased to have their respective expertise and talent during this important period of Pan Pacific Hotels Group’s growth.”

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