Intelligent Spas’ second Spa Benchmark Report on
the Dubai spa market found over 60 spas are currently operating in
the vibrant Emirate. These spas are generating an impressive
revenue of AED320 million (approximately US$87 million).
Other key findings include:
• Resort spas achieve significantly higher
revenue per spa compared to day spas and hotel spas.
Over half of the visits to Dubai hotel and resort spas are from
people not staying at that property, highlighting the importance
of hotel and resort spas also catering to their local markets in
terms of operational policies and procedures and incorporating
local day spas in their competitor analysis activities.
The daily treatment revenue per available treatment room recorded
by day spas increased by 22% over the last year.
of standard spa treatments are higher at hotel spas in comparison
to prices set by day spas and resort spas.
treatment room occupancy/utilization and therapist productivity
rates are less than 50%.
• Almost 30% of visitors to Dubai
spas are international tourists.
Spa numbers are forecast to grow 17.7% by the end of 2009.
• Revenue is predicted to fall by over 50% before a recovery in
• Spa visits are forecast to decrease by 33.7%.
Julie Garrow, Managing Director
of the independent research company, Intelligent Spas, said,
“Overall the Dubai spa market is experiencing reduced
demand which is greatly affecting revenue. These updates
provide a clear view on current market conditions and
the short to medium term outlook. There are significant
differences in the performance of day spas, hotel spas
and resort spas and this detailed research is a valuable
tool for those currently operating in, or planning to
enter the Dubai spa market.”
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