IDeaS Expands Services in China

IDeaS Revenue Optimization, a provider of pricing, forecasting and optimization solutions and services for the hospitality industry, has expanded its revenue management operations in China.

Chinese owned and managed hotels can now more easily access industry leading revenue management technology and consulting services to help them apply best practice revenue management and pricing to maximize Revenue per Available Room (RevPAR) performance.

With a proven history of success in China working with leading international hotel brands – such as the Park Hyatt Shanghai, the China World Hotel and Shangri-La Shenzhen hotels – IDeaS’ expansion will help ensure that Chinese hoteliers have greater access to a dedicated consulting division along with a wide range of forecasting and optimization related processes, structures, tasks and tools that maximizes the revenue of their hotels.

“This enduring commitment from IDeaS to Chinese hoteliers will support the local industry to maximise revenue through the economic downturn, so that these businesses are best positioned to capitalise on stronger levels of demand when the market rebounds,” said Allan Taylor, Regional Director of Sales Asia for IDeaS. “IDeaS understands the local market and is uniquely placed to assist all Chinese hoteliers, ranging from those who may require education or process and procedure consultancy – through to simple entry level systems, all the way up to sophisticated Revenue Management and Pricing Systems.”

IDeaS is one of the only revenue management companies with a dedicated consulting division – IDeaS Advantage – and full-time Chinese speaking consultants whose sole focus is to assist hotel owners and operators to optimize revenues and profits.

IDeaS has also been developing a new range of revenue management forecasting solutions and services specifically for the Chinese market. These tailored innovations will include a lower entry cost model of the company’s successful IDeaS V5i Revenue Management range, to increase pricing best-practice accessibility amongst Chinese hoteliers.

As part of the corporate expansion, IDeaS will now operate nationally in China through local offices based in three offices - Beijing, Shanghai and Guangzhou.

IDeaS will also draw upon the expertise and networks of its parent company SAS, who have extensive reach within China.

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