Baccarat Hotels and Resorts has officially
launched Baccarat Residences, Shanghai an exclusive condominium
project comprising of a total of 308 luxurious apartments in an
East and West tower complex located in the city’s famous lifestyle
district of Xintiandi.
Starwood Capital Group, a private investment firm headed by Mr.
Barry Sternlicht, Baccarat Hotels and Resorts is responsible for the branding,
conceptualization and management of the Baccarat Residences,
Shanghai, formerly known as Residence 8. The property represents the
company’s first foray into Asia and China with a Baccarat
luxury-branded residential complex.
Over the next five years Starwood Capital plans
some 20 new properties in the China and the Asia region under the
“Baccarat” and “1” Hotel and Residences brands.
Baccarat Hotels and Resorts is a five-star
luxury hotel brand inspired by the iconic status of Baccarat,
which is 86% owned by Starwood Capital Group and is one of the
most prestigious crystal manufacturers worldwide.
its history back to 1764, when King Louis XV of France gave
permission to found a glassworks in the town of Baccarat in
eastern France to Bishop Louis de Montmorency-Laval. Production
consisted of window panes, mirrors and goblets until 1816 when the
first crystal oven went into operation.
Residences, Shanghai reflects our confidence in the robustness of
the Asian and mainland luxury residential markets,” said Mr. Neil
Jacobs, President of Global Hotel Operations Starwood Capital
Group. “This property is one of our first two Baccarat Residences
concepts worldwide, the second being located within the Dubai
Pearl. We anticipate more to come, with locations to follow in
Europe and other locations in China and the Asia region.”
The Shanghai development is designed to exacting standards and
draws upon the rich history of the crystal brand to deliver a
distinctly personalized experience including a signature Baccarat
chandelier in the lobby, a ‘crystal tea room’ and a wine room
featuring an 8-metre table based on a piece at the Maison Baccarat
Mr. Hervé Martin, Chief Executive Officer of
Baccarat said, “We are delighted that Baccarat’s rich heritage and
global iconic status lives on in continuing to influence design
and contemporary residential living in the 21st Century. The
discerning Chinese customer now has the opportunity to live the
Baccarat ideal of sophisticated Parisian chic and contemporary
Residents of Baccarat Residences, Shanghai
enjoy a host of services and amenities ranging from house-keeping,
room service, 24-hour concierge, spa and health club facilities,
chauffeur driven Rolls Royce, private butlers and extensive
Approximately 15 remaining units in
the development’s East Tower went on sale to Hong Kong investors
over the weekend. Plans for the development’s West Tower are still
to be finalized but are likely to include a potential Baccarat
Six-Star serviced apartment concept. A Baccarat retail concept is
also planned as an anchor tenant to the total 3,200 sq. metre
ground / mezzanine floor retail area of the property.
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