Singapore Airlines and Tourism New Zealand have
signed an agreement to jointly develop and promote tourism to New
Zealand on Singapore Airlines' services.
The three-year memorandum of understanding comes into effect on 1 January
2010. Under the agreement both parties will jointly explore and
implement activities to boost tourist arrivals to New Zealand via
Singapore Airlines’ services between Singapore and both Auckland
and Christchurch. The partnership will complement the activities
each party already has in place to promote New Zealand.
Singapore Airlines and Tourism New Zealand have each agreed to
commit NZ$ 2 million over three years to fund joint activities.
These include marketing and tourism campaigns in priority markets
and familiarisation programmes for consumer media and travel
agents from Singapore, China, India, the UK, Germany and France.
Singapore Airlines has deep roots in New Zealand, having
established its presence in the country in 1976 with twice-weekly
Boeing 707 services to Auckland via Sydney. Today, the airline operates
daily Boeing 777 flights to Christchurch and 12 times weekly flights to
Auckland, which will increase to twice daily by the end of
“Tourism New Zealand
is delighted with the enhanced marketing opportunities that this
agreement will provide. The proposed new activity with Singapore
Airlines will significantly boost our ability to reach more
travelers more often with key promotion messages and holiday
offers,” Tourism New Zealand Chief Executive George Hickton said.
“Singapore Airlines’ network from key Asia and Europe markets
offers excellent connectivity to New Zealand. The new activity we
are committing to with Singapore Airlines will be aimed at
boosting new booking activity at times of the year when Tourism
New Zealand is running major awareness campaigns.”
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