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Finnair Plus customers can now upgrade to
business class via a text message. When a customer's mobile phone
beeps 24 hours before the departure of a Finnair scheduled flight,
the message might contain an offer to use points for an upgrade in travel class.
Frequent flyers are being offered this option when business class
seats are available.
“The new service is an easy and simple way to
use accumulated Finnair Plus points or a travel class upgrade
award. Like check-in text messages, the messages should be
answered with one letter, in this case 'U' as in upgrade,” said
Anna Korpi, who is responsible for Finnair Plus marketing.
Customers' chances of receiving such a message
depends, among other things, on the booking class of the ticket
they bought. Before sending the message, a check is also made that
the customer has sufficient Finnair Plus points, or points that
are soon to expire, or an available travel class upgrade award,
which are needed to redeem the seat. The service is
flight-specific.
The new service will initially apply to
scheduled flights departing from Helsinki, but in future seats
will also be offered on flights departing from other locations.
The upgrade flights will accumulate Finnair Plus points according
to the original booking class and the points deducted for the
travel class upgrade will be slightly less than normal.
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