From 21 January 2009 the six existing Parkroyal
hotels in the Parkroyal Hotels & Resorts portfolio will be represented
by the unique “PL” GDS code.
With the recent integration of Pan Pacific
Hotels and Resorts (GDS code “PF”), and Parkroyal Hotels and
Resorts into Hotel Plaza Group, Parkroyal’s new GDS code has been
created to maximise the exposure in the online distribution of
both established brands.
The current seven Parkroyal
hotels and serviced residences are in Asia, namely: Parkroyal on
Beach Road, Parkroyal on Kitchener Road and Parkroyal Service
Residence in Singapore, Parkroyal Penang and Parkroyal Kuala
Lumpur in Malaysia, Parkroyal Yangon in Myanmar and Parkroyal
Saigon in Vietnam.
“The launch of the new Parkroyal GDS
code will add value to our travel trade partners by providing
seamless connectivity as they are now able to identify Parkroyal
with ease and reinforce its brand awareness as an upscale
lifestyle hospitality brand,” said Kevin Croley, Senior Vice
President, Marketing & Sales for Hotel Plaza Group.
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