SAS Scandinavian Airlines has appointed Albert
Henschel as the new General Manager for the UAE.
Henschel began his professional career as a
sales representative at the leading Swedish Travel Agency and SAS
(Scandinavian Airlines) owned Nyman & Schultz back in 1975, with
business and group travel as the main target groups.
In 1979, he moved to the equally SAS-owned
tour operator Globetrotter, selling Intercontinental tour packages
via travel agencies all over Sweden.
In 1983, Henschel started his career with SAS as
the Head of the downtown Ticket Office in Stockholm. He then
continued on as the person responsible for Travel Agency Sales in
the Stockholm Area, and later on as Business Controller.
After a few years within the Swedish
marketing department, Henschel spent five years with Route Network
planning, followed by one year within the Product Development
Between 2000 and mid-2004, Henschel held the
post of SAS District Sales Manager for St. Petersburg in Russia -
a position which he found to be most interesting and challenging.
In the last five years prior to this latest designation, Henschel
worked on product development within the area of electronic
ticketing and Travel Pass solutions at the SAS Headquarters in
“So much has been written and reported about
Dubai and the UAE, and I am excited about this market for SAS,”
said Henschel. “Even as the world economy is facing a tough
challenge in the global financial crisis, the Middle East market
continues to be robust when it comes to air travel and I am
looking forward on capitalising on this scenario to further
position SAS Scandinavian Airlines as the preferred airline of
choice for travel into and from Scandinavia.”
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