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Marriott Revises Free Newspaper Policy in US

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Marriott is to implement a free newspaper delivery system based on customer preference. The company says that demand for newspaper delivery at more than 2,600 hotels in the United States has declined by about 25%.

Beginning June 1, the company’s full-service hotels, including Marriott Hotels & Resorts, JW Marriott Hotels & Resorts and Renaissance Hotels & Resorts, will deliver newspapers to guest rooms based on customer preference. The company’s 30 million Marriott Rewards members will be able to update their online profiles and receive their preferred newspaper automatically. Guests who are not Rewards members will be asked for their preference at check-in. Guests will have a choice between USA TODAY, The Wall Street Journal, the local paper, or no paper.

Effective April 20, the company’s Courtyard, Fairfield Inn, SpringHill Suites, Residence Inn, and TownePlace Suites hotels will offer newspapers free-of-charge in their lobbies.

“We want to give guests the choice of whether they want a newspaper or not,” said Chairman and CEO J.W. Marriott, Jr. “I visit more than 250 hotels a year, and more often than not, I’m stepping over unclaimed newspapers as I walk down the hallway. This new program is more guest-focused.”

Based on preliminary data, the company projects that newspaper distribution will be reduced by about 50,000 papers daily or 18 million papers annually, thereby avoiding 10,350 tons of carbon emissions (calculated by Conservation International assuming an estimate of .5 pounds per paper). Cost-savings, if any, will vary based on consumption at individual hotels.

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