Marriott is to implement a free newspaper delivery
system based on customer preference. The company says that demand for
newspaper delivery at more than 2,600 hotels in the United States has
declined by about 25%.
Beginning June 1, the company’s full-service
hotels, including Marriott Hotels & Resorts, JW Marriott Hotels &
Resorts and Renaissance Hotels & Resorts, will deliver newspapers
to guest rooms based on customer preference. The company’s 30
million Marriott Rewards members will be able to update their
online profiles and receive their preferred newspaper
automatically. Guests who are not Rewards members will be asked
for their preference at check-in. Guests will have a choice
between USA TODAY, The Wall Street Journal, the local paper, or no
Effective April 20, the company’s Courtyard,
Fairfield Inn, SpringHill Suites, Residence Inn, and TownePlace
Suites hotels will offer newspapers free-of-charge in their
“We want to give guests the choice of whether they
want a newspaper or not,” said Chairman and CEO J.W. Marriott, Jr.
“I visit more than 250 hotels a year, and more often than not, I’m
stepping over unclaimed newspapers as I walk down the hallway.
This new program is more guest-focused.”
preliminary data, the company projects that newspaper distribution
will be reduced by about 50,000 papers daily or 18 million papers
annually, thereby avoiding 10,350 tons of carbon emissions
(calculated by Conservation International assuming an estimate of
.5 pounds per paper). Cost-savings, if any, will vary based on
consumption at individual hotels.
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