Qatar Airways launches Advertising Campaign Promoting New Houston Route

Qatar Airways has launched a new advertising campaign promoting the airline’s forthcoming route launch to Houston – the airline’s first new destination of 2009.

Linking the world’s energy capitals, Qatar Airways adopts the theme in newspapers, magazines, TV, radio and online across the GCC, South Asia, Houston and surrounding areas.

March 30th is the official launch date of the Doha-based carrier’s third US route with daily scheduled services to Houston set to be one of the world’s longest non-stop flights with a journey time of just under 17 hours. The route is expected to attract significant traffic from key markets, including South Asia.

The airline will utilise 259-seat, two-class Boeing 777-200 Long Range aircraft on the route.

“Eighteen months ago, Qatar Airways launched its US operations with flights to New York and Washington DC which have grown from strength to strength,” said Qatar Airways Chief Executive Officer Akbar Al Baker.

“Both routes are now daily non-stop operated with our new long-haul flagship aircraft, the Boeing 777. From March 30th, we launch non-stop flights between Doha and Houston using our brand new Boeing 777-200 Long Range aircraft, the first of which we take delivery of early next month.”

The Houston launch advertising campaign includes specially-produced 30-second television commercials being showcased across major international TV news networks featuring the airline’s best attributes - award-winning hospitality and promoting strong energy links between Doha and Houston.

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