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Qatar Airways has launched a new advertising campaign
promoting the airline’s forthcoming route launch to Houston – the
airline’s first new destination of 2009.
Linking the world’s energy capitals, Qatar
Airways adopts the theme in newspapers, magazines, TV, radio and
online across the GCC, South Asia, Houston and surrounding areas.
March 30th is the official launch date of the
Doha-based carrier’s third US route with daily scheduled services
to Houston set to be one of the world’s longest non-stop flights
with a journey time of just under 17 hours. The route is expected
to attract significant traffic from key markets, including South
Asia.
The airline will utilise 259-seat, two-class Boeing 777-200
Long Range aircraft on the route.
“Eighteen months ago,
Qatar Airways launched its US operations with flights to New York
and Washington DC which have grown from strength to strength,”
said Qatar Airways Chief Executive Officer Akbar Al
Baker.
“Both routes are now daily non-stop operated with our
new long-haul flagship aircraft, the Boeing 777. From March 30th,
we launch non-stop flights between Doha and Houston using our
brand new Boeing 777-200 Long Range aircraft, the first of which
we take delivery of early next month.”
The Houston launch
advertising campaign includes specially-produced 30-second
television commercials being showcased across major international
TV news networks featuring the airline’s best attributes -
award-winning hospitality and promoting strong energy links
between Doha and Houston.
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