In order to further strengthen its commitment to
convention best practices, Tourism Vancouver recently met with
BestCities Global Alliance convention bureau partners in Cape
The meeting, which will be held in
Vancouver in 2010, also included sales workshops and educational
seminars for key clients of the eight member bureaux.
BestCities, a convention bureau alliance was
created to deliver the world's best services for the meetings
industry. In addition to Vancouver, the group consists of a
further seven members: Cape Town, Copenhagen, Dubai, Edinburgh,
Melbourne, San Juan and Singapore.
In line with a commitment to deliver best
practice across 36 service standards, as audited by Lloyd's
Register Quality Assurance, the BestCities meeting included an
Alliance Management Review (AMR), and client and sales workshops,
bringing together the eight BestCities member bureaux and targeted
Richard Yore, Tourism Vancouver's director of
Sales, Meetings & Convention, said the recent meeting had
reinforced the value of the BestCities Global Alliance to the
business events industry.
"BestCities offers a great
opportunity for Tourism Vancouver to work with other top meetings
and convention destinations to share best practices, learnings and
client information," said Yore. "In July 2010, we'll host the same
group here in Vancouver, as well as a number of the bureaux' key
clients from around the world, giving us the chance to educate
these meeting planners as to what our city can offer."
The Vancouver client workshops will be
held just prior to the city hosting the Meeting
Professionals International World Education Congress.
Sánchez, chair of the BestCities Management Committee and the
representative for San Juan, said the main focus of the AMR was
the discussion of an 18-month action plan that would guide the
BestCities strategy through to the end of 2010.
keeping with BestCities' four pillars - brand development,
business development, knowledge exchange and service standards -
one day of our meeting was dedicated to a brainstorming session
with our sales group representatives so that our partners could
leverage existing programmes and pool resources," Sánchez said.
Cape Town, we had the opportunity to meet with the local meetings
industry and discuss various common ground issues on how to face
challenges and opportunities in the present global economy. We
were also pleased that Cape Town hosted our 2009 BestCities Client
Workshop, where key decision makers from seven international
associations were invited to participate in a one-on-one business
session with each partner."
Dr Les Chappell, executive
secretary for the World Federation of Parasitologists, a client
who attended the meeting, said, "everything was exceptionally well
organised and presented, and the discussions were useful. After
meeting with each bureau representative, I believe all eight
cities in the BestCities Global Alliance provide superb venue
options for future conferences."
As part of the BestCities'
CSR commitment, the Cape Town programme also included a visit to
the Baphumelele Children's Home, where BestCities representatives
were invited to donate an item of clothing or blanket to the
project, which provides refuge for orphaned, abandoned or abused
Sánchez, who is executive vice president and COO
of Puerto Rico Convention Bureau, will lead the Alliance's
Management Committee until the end of this year, with Amanda
Kotze-Nhlapo, Convention Bureau manager of Cape Town Routes
Unlimited, the incoming chair.
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