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Etihad Airways has appointed Belinda de Rome as
its new senior vice president to lead its award-winning corporate
communications team.
Ms de Rome will be based at Etihad’s
headquarters in Abu Dhabi and report to James Hogan, the airline’s
chief executive.
Ms de Rome, 48, previously held the position of
head of corporate communications at Qantas Airways in Australia.
She joined Qantas in July 1995 and held a number of
positions within the communications team before becoming head in
April 2005.
Prior to her time with Qantas, Ms de Rome worked in
public relations and corporate affairs at the Commonwealth Bank of
Australia for eight years.
Mr Hogan said, “To be the best airline in the world it is vital that Etihad
recruits the best staff and we are delighted to welcome Belinda to
the airline. Her experience and expertise in the field of
communications are set to make a significant contribution in Etihad’s growth.”
Ms de Rome has extensive
experience in crisis communication, internal communication and
event management. Among many achievements at Qantas was Ms de
Rome’s communications strategy for the delivery of its first
Airbus A380 aircraft.
Ms de Rome will take up her new
role on Sunday 16 August. She will lead a team of team of nine PR,
media relations and internal communications professionals in the
department.
The Etihad Airways corporate
communications team recently won the prestigious SABRE award for
“Best Corporate Media Relations” campaign. Announced in May at a
ceremony in Stockholm the award recognised the department’s many
achievements which include generating an average of more than
1,000 positive articles around the world each month.
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Etihad Airways,
Vice President,
Abu Dhabi
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