One of the world’s biggest record companies,
Universal Music, and low cost airline AirAsia, have forged a
long-term business relationship to bring in some of the UK’s
brightest new acts to Asia for showcase concerts and meet-the-fans
“This partnership allows us to explore the
dynamics of music marketing with a fresh perspective,” said Sandy Monteiro, Senior Vice President, Universal Music Group South East
To officially launch their association AirAsia brought in
the UK’s newest all-girl sensation, The Saturdays, for a three-day
junket packed with regional media interviews and a showcase
concert at Zouk on Wednesday. The girls flew on AirAsia X from London
to Kuala Lumpur.
The five-girl pop group comprising Una
Healy, Rochelle Wiseman, Vanessa White, Mollie King, and Frankie
Stadford, released their debut album Chasing Lights recently in
Malaysia. The album, released late last year in the UK, has to
date spawned four hit singles, including the top 10 hit, If This
Is Love, Issues and its biggest UK singles hit, Just Can’t Get
Enough, a remake of single from Depeche Mode cater for the charity
work of Comic Relief.
AirAsia plans to bring the all-girls
group for a full-fledged regional tour in July covering Kuala
Lumpur, Singapore, Hong Kong, and Manila.
AirAsia’s Group CEO and a former music executive, will use AirAsia
to raise the band’s profile in markets in Asia.
excited about this partnership, which will bring this fast-rising
new girl band to AirAsia’s many destinations. We will be drumming
up the excitement in the music scene of many cities that we fly
to, particularly those in ASEAN, where we connect all capitals and
where AirAsia has the most flights to the most cities,” said Tony Fernandes.
AirAsia and The Saturdays have worked together
Saturdays performed a mini showcase at the launch of AirAsia X’s
inaugural flight to London (Stansted) on 11 March 2009. The
group’s lead single “UP” from its debut album, Chasing Lights, was
the featured song on AirAsia X’s in-flight radio in its inaugural
Kuala Lumpur-London flight.
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