HSMAI Asia Pacific’s conference series - Asia
Connect - will kick off this year with a two part programme
alongside ITB Asia and following the Web In Travel (WIT)
conference on the 22nd and 23rd of October at Suntec City in
“Selling with Pride, not Price” is the
theme of this years’ conference and the key note speech will be
delivered by Arthur Kiong, Managing Director - Sales &
Marketing, Banyan Tree Hotels & Resorts.
Bernadette Dennis, the Managing Director of HSMAI Asia Pacific, will deliver
the second keynote “Selling in a Buyers’ Market”.
She will share her insights into consumer behaviour and how to
apply different buying modes as well as different selling modes.
Dennis will also introduce a model that will give sales associates
useful tools for more successful dynamic selling.
part of the first day, “Moving Forward – How to prepare for the
New Norm” will feature a popular debate theme from this year, rate
parity, along with discussion of topics that cover sales,
discounting, rate parity and marketing when the travel market
The second day will feature three case study
workshops on discounting, social media and “Breaking Down the
Walls and Closing the Customer Loop”.
conference will be followed by events in Hong Kong and Phuket,
Thailand in November.
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