Jin Air, the premium short-haul carrier established in
2008 by Korean Air, will start its inaugural international flights in
October this year. Jin Air’s first international routes will be to
cities in China and Thailand. The actual cities the airline will fly to
has not yet been confirmed and an announcement is expected later this
Prior to its international debut,
Jin Air will expand its fleet as its network increases from this month.
Jin Air will operate a total of five Boeing 737-800 aircraft by
purchasing one in April and another later this year.
April 3, Jin Air will start a new domestic route, operating eight
flights per day between Busan and Jeju. Adding this new service to the
current 24 flights per day on the Seoul (Gimpo)-Jeju route, the airline
will reach a total of 32 flights per day.
To mark its
launch of international service, Jin Air will boost its revenue target
substantially, setting this year as a starting point. The carrier is
targeting 90 billion won (US$65 million) in sales revenue this year, a
dramatic increase from last year’s 10 billion won. By 2010, three years
since its establishment, Jin Air aims to fly high as Asia’s leading
premium short-haul carrier by reaching operating profit with 160 billion
won in sales.
Improving passenger load factor is another
goal. Jin Air aims at 70% load factor, 20% up from last
year’s 50%. In order to achieve this goal, Jin Air is introducing various
discount programs such as providing up to 20% discount to all
employees and their families at selected domestic and international
corporations, and up to 10%discount for more than three family
members making reservations together.
Jin Air successfully completed its
airline safety audit (IOSA), which was conducted by an IATA accredited
Audit Organization (AO). Jin Air started flight operations in July 2008,
and took only eight months to obtain the IOSA Registration Certificate.
“Prior to international service inauguration, we have
confirmed our global standards of safety by achieving IOSA Registration
Certificate, a globally acknowledged airline safety audit program,” said
Jae Kun Kim, CEO of Jin Air. “We believe that Jin Air will become a
leading global premium short-haul carrier, exhibiting world-standard
safety and convenience at a reasonable price for the traveling public.
We will make steady efforts to meet customers’ needs by cultivating more
short and medium-haul routes in the future.”
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