Market Highlights - The Most Charitable in Asia, Middle East + Africa - Page 2 of 3

MasterCard Survey Highlights the Most Charitable in Asia, Middle East + Africa Page 2 of 3. Page 1, Page 2, Page 3.

Australia

• More Australian consumers (71%) plan to make a charitable contribution in the next six months compared to six months ago (66%).

• The majority of Australian consumers (42%) who plan to donate are looking to give less than 1% of their annual income. 12% of consumers planning to donate are looking to give more than 5% of their annual income.

• Female consumers (77%) were found to be more willing to donate as compared to their male counterparts (66%), and this was consistent across all the different age groups.

• Consumers aged between 46-55 years are the most generous, with 81% of them planning to help the less fortunate. This is as compared to consumers aged 18-30 years (63%), 31-45 years (73%) and those 56 years and above (65%).

China

• Fewer Chinese consumers are opening their purses to donate in the next six months. Only 31% of Chinese consumers plan to make a charitable contribution in the next six months, down from the 52% six months ago.

• The majority of Chinese consumers (49%) who plan to donate are looking to give between 1-2% of their annual income. Only 3% of consumers planning to donate are looking to give more than 5% of their annual income.

• Overall, more Chinese men (32%) compared with women (29%) are planning to make donations.
• Also, older Chinese consumers are the most generous, with 37% of them aged 56 years and above looking to make donations. This is compared to those aged between 18-30 (27%), 31-45 (34%) and 46-55 (30%).

Hong Kong

• More consumers in Hong Kong (67%) are willing to donate to a charitable cause in the next six months compared to six months ago (43%).

• The majority of consumers in Hong Kong (64%) who plan to donate are looking to give less than 2% of their annual income. 13% of consumers planning to donate are looking to give more than 5% of their annual income.

• In Hong Kong, more female respondents (71%) than male respondents (64%) are willing to donate.

• Consumers in the 46-55 years age bracket appear to be the most generous, with 75% of them looking to make donations. This is compared to those aged 18-30 (64%), 31-45 (69%) and 56 and above (50%).

India

• Fewer Indian consumers are inclined to donate in the next six months. Only 31% of Indian consumers plan to make a charitable contribution in the next six months, down from the 33% six months ago.

• The majority of Indian consumers (41%) who plan to donate are looking to give between 1-2% of their annual income. 15% of consumers planning to donate are looking to give more than 5% of their annual income.

• In India, both male (31%) and female consumers (30%) were equally likely to make charitable donations.

• In terms of age groups, older consumers are more willing to donate than their younger counterparts. 53% of Indians aged between 46-55 years, and 47% of Indians aged 56 and above are planning to donate as compared with the 18% of Indians aged 18-30 years.

Indonesia

• Fewer Indonesian consumers are planning to donate in the next six months. 71% of Indonesian consumers plan to make a charitable contribution in the next six months, down from the 88% six months ago.

• However, Indonesia still ranks as one of the most charitable markets with a large majority (71%) of people looking to make donations.

• The majority of Indonesian consumers (66%) who plan to donate are looking to give between 2-5% of their annual income. 15% of consumers planning to donate are looking to give more than 5% of their annual income.

• Interestingly, while only 22% of all the Indonesian respondents surveyed hold managerial positions, they seemed to be one of the most philanthropic people.

• Unlike most of the other markets, the younger Indonesians appear to be more generous, with 73% of those aged between 18-30 years and 77% of those aged between 31-45 years looking to donate. This is compared with consumers aged 46-55 years (63%) and consumers aged 56 years and above (68%).

Japan

• Fewer Japanese consumers are opening their purses to donate in the next six months. 26% of Japanese consumers plan to make a charitable contribution in the next six months, down from the 29% six months ago.

• The majority of Japanese consumers (45%) who plan to donate are looking to give less than 1% of their annual income. 9% of consumers planning to donate are looking to give more than 5% of their annual income.

• Both male (27%) and female (27%) Japanese consumers are equally likely to donate to a charitable cause.

• Consumers between the ages of 46-55 years are the most generous, with 33% of them planning to make donations. This is compared to those aged 18-30 (23%), 31-45 (24%) and 56 years and above (25%).

Korea

• Fewer Korean consumers are planning donations to charity in the next six months. 42% of Korean consumers plan to make a charitable contribution in the next six months compared to 46% from six months ago.

• Korean consumers who are planning to donate form two ends of the spectrum, with 33% looking to give less than 1% of their annual income and another 33% planning to give more than 5% of their annual income.

• Also, Korean men (42%) and women (42%) are equally likely to donate money to a worthy cause.

• In Korea, older consumers are the most generous with consumers aged 56 years and above (75%) being the most philanthropic followed by 50% of consumers aged 46-55. A smaller proportion of consumers aged between 31-45 years (39%) and 18-30 years (28%) plan to donate to a worthy cause.

Malaysia

• Fewer Malaysian consumers are planning to make a charitable contribution in the next six months. Only 27% of Malaysian consumers plan to make a charitable contribution in the next six months, down from the 46% six months ago.

• The majority of Malaysian consumers (42%) who plan to donate are looking to give between 1-2% of their annual income. Only 4% of consumers planning to donate are looking to give more than 5% of their annual income.

• A larger percentage of male consumers (30%) than female consumers (24%) are likely to donate to a worthy cause.

• In terms of age groups, those aged 46-55 years (33%) are the most generous, followed by consumers aged 31-45 years (26%), 18-30 years (25%) and 56 years and above (25%).

New Zealand

• Fewer consumers in New Zealand are opening their purses to donate in the next six months. 68% of consumers in New Zealand plan to make a charitable contribution in the next six months, down from the 77% six months ago.

• However, New Zealanders as a whole still remain very philanthropic as they rank as one of the top 5 most charitable markets.

• The majority of consumers in New Zealand (43%) who plan to donate are looking to give less than 1% of their annual income. 10% of consumers planning to donate are looking to give more than 5% of their annual income.

• A higher percentage of female consumers (76%) are looking to donate as compared with male consumers (61%).

• Among those aged 30 years and above, more than 70% of consumers are planning to donate to a worthy cause , with 77% of those aged 56 years and above, 76% of those aged 46-55 years, and 71% of those aged 31-45 years intending to make donations. This is compared with 48% of consumers aged 18-30 years planning to donate to a charitable cause.

Philippines

• Fewer Filipino consumers are opening their purses to donate in the next six months. 59% of Filipino consumers plan to make a charitable contribution in the next six months, down from the 65% six months ago.

• The majority of Filipino consumers (46%) who plan to donate are looking to give between 1-2% of their annual income. Only 5% of consumers planning to donate are looking to give more than 5% of their annual income.

• A higher percentage of women (62%) than men (57%) are planning to donate during the next 6 months, and this is consistent across all the age groups.

Singapore

• More Singaporean consumers (49%) are favorably disposed to making a charitable donation in the next six months compared to six months ago (46%).

• The majority of Singaporean consumers (43%) who plan to donate are looking to give between 1-2% of their annual income. Only 6% of consumers planning to donate are looking to give more than 5% of their annual income.

• In Singapore, females (51%) tend to be more willing to give than their male (47%) counterparts. Particularly under the age of 30, females (60%) plan to donate more compared with their male (28%) counterparts. Only between the age of 46-55 years, Singaporean males (60%) seem to be more willing to donate as compared to Singaporean females (41%).

• Interestingly, older consumers are more generous with 44% of consumers aged between 18-30, 47% of consumers aged between 31-45 years and 51% of consumers aged 46-55 years and 60% of consumers aged 56 years and above planning donations.

Taiwan

• More Taiwanese consumers (47%) plan to make a charitable contribution in the next six months compared to six months ago (43%).

• The majority of Taiwanese consumers (35%) who plan to donate are looking to give between 1-2% of their annual income. 10% of consumers planning to donate are looking to give more than 5% of their annual income.

• Similar to other markets, Taiwanese females (56%) appear to be more willing to donate as compared to Taiwanese males (37%).

• Older Taiwanese consumers are more generous than their younger counterparts. 32 % of consumers aged between 18-30 years plan to donate compared with 49% of consumers aged 31-45 years, 54% aged 46-55 years and 53% aged 56 years and above.

Thailand

• Fewer Thai consumers are opening their purses to donate in the next six months. Only 49% of Thai consumers plan to make a charitable contribution in the next six months compared, down from the 62% six months ago.

• The majority of Thai consumers (38%) who plan to donate are looking to give between 1-2% of their annual income. 12% of consumers planning to donate are looking to give more than 5% of their annual income.

• In Thailand, 50% of male consumers and 48% of female consumers are looking to make donations.

• Older consumers appeared to be more generous than their younger counterparts. 60% of consumers aged 56 years and above and 56% of consumers aged between 46-55 years plan to make donations, compared to 45% of consumers aged between 18-30 years and 47% of consumers aged between 31-45 years.

Vietnam

• More Vietnamese consumers (54%) plan to make a charitable contribution in the next six months compared to six months ago (50%).

• The majority of Vietnamese consumers (44%) who plan to donate are looking to give between 1-2% of their annual income. Only 3% of consumers planning to donate are looking to give more than 5% of their annual income.

• Vietnamese female consumers (58%) were found to be more likely to donate to a noteworthy cause than their male counterparts (51%).

• Older Vietnamese consumers are more philanthropic, with consumers aged 56 years and above (70%) being the most generous. This is followed by consumers aged 46-55 years (65%), 31-45 years (56%) and 18-30 years (43%).

continued: MasterCard Survey Highlights the Most Charitable in Asia, Middle East + Africa Page 2 of 3. Page 1, Page 2, Page 3.

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