The current financial downturn is not stopping
consumers from doing their bit to help the less fortunate.
A survey by MasterCard Worldwide found
that 50% of consumers in Asia Pacific, the Middle East and Africa
have plans to contribute towards a charitable cause in the second
half of the year.
Consumers in Kuwait (79%), Qatar (75%),
Indonesia (71%) and Australia (71%) are opening their hearts and
wallets, with the highest proportion of consumers planning to make
Women (51%) are slightly more inclined
towards making a charitable contribution than their male
These were the findings from a consumer survey
conducted between 23 March and 18 April 2009. A total of
9,211 consumers from 21 markets were surveyed on their plans to
make a charitable donation in the following 6 months.
majority of consumers across 18 out of the 21 markets in
Asia Pacific, the Middle East and Africa are looking to donate less
than 2% of their annual income.
In Indonesia (66%) and Kuwait
(30%), the majority of consumers are willing to put 2%-5% and 5%
respectively, of their annual income towards charitable causes.
South Korea, consumers who are planning to donate form two ends of
the spectrum, with 33% looking to give less than 1% of their
annual income and another 33% planning to give more than 5% of
their annual income.
Interestingly, elder consumers have a
higher propensity to donate with 54% of consumers aged 46-55 years
and 55% of consumers aged 56 and above planning charitable
This compares with 46% of consumers below the age
of 30 and 50% of consumers aged 31-45 who plan to donate.
who are married (53%) or divorced (53%) are also more likely to
donate compared to those who are single (45%).
Market Highlights - The Most Charitable in Asia, Middle East +
Africa - Page 2 of 3,
Page 3 of 3.
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