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MasterCard Survey Highlights the Most Charitable in Asia, Middle East + Africa

Search ASIA Travel Tips .com Latest Travel News Send to Friend Thursday, 13 August 2009

The current financial downturn is not stopping consumers from doing their bit to help the less fortunate.

 A survey by MasterCard Worldwide found that 50% of consumers in Asia Pacific, the Middle East and Africa have plans to contribute towards a charitable cause in the second half of the year.

Consumers in Kuwait (79%), Qatar (75%), Indonesia (71%) and Australia (71%) are opening their hearts and wallets, with the highest proportion of consumers planning to make donations.

 Women (51%) are slightly more inclined towards making a charitable contribution than their male counterparts (49%).

These were the findings from a consumer survey conducted between 23 March and 18 April 2009. A total of 9,211 consumers from 21 markets were surveyed on their plans to make a charitable donation in the following 6 months.

The majority of consumers across 18 out of the 21 markets in Asia Pacific, the Middle East and Africa  are looking to donate less than 2% of their annual income.

 In Indonesia (66%) and Kuwait (30%), the majority of consumers are willing to put 2%-5% and 5% respectively, of their annual income towards charitable causes.

 In South Korea, consumers who are planning to donate form two ends of the spectrum, with 33% looking to give less than 1% of their annual income and another 33% planning to give more than 5% of their annual income.

Interestingly, elder consumers have a higher propensity to donate with 54% of consumers aged 46-55 years and 55% of consumers aged 56 and above planning charitable contributions.

 This compares with 46% of consumers below the age of 30 and 50% of consumers aged 31-45 who plan to donate.

 Those who are married (53%) or divorced (53%) are also more likely to donate compared to those who are single (45%).

 continued: Market Highlights - The Most Charitable in Asia, Middle East + Africa - Page 2 of 3, Page 3 of 3.

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