The New Zealand Automobile Association (NZAA)
and Australian Motoring Services (AMS) representing each of the
State/Territory based Australian Automobile Clubs, have combined
resources to form a trans-Tasman tourism partnership.
NZAA and AMS have combined their respective tourism marketing,
guide and web operations into a partnership that will trade in
Australia under the name AAA Tourism and in New Zealand under the
name AA Tourism, effectively becoming one of the South Pacific
region’s leading tourism, publishing and media businesses.
A key component of the new partnership’s overall marketing
strategy will be the publication of a range of tourist
accommodation guides, maps and websites delivering targeted travel
information to the 7.7 million members currently belonging to New
Zealand and Australian motoring clubs.
Michael Reed said NZAA had played a key role in helping to
revitalise New Zealand’s domestic tourism in recent years via the
release of several highly innovative and penetrating marketing
campaigns including the successful - 101 Must-Do’s for Kiwis.
NZAA’s current GM
of AA Tourism Peter Blackwell has been confirmed as CEO of the new partnership.
The partnership will be governed by a partnership
committee. This will include two Australian and two New Zealand
representatives - Ian Stone, CEO of RAA, Michael Reed CEO of AMS,
Brian Gibbons, CEO of NZAA and Peter Moxon GM NZAA Club
“With both countries representing
each other’s biggest source of visitor arrivals, the establishment
of this trans-Tasman tourism model has created a valuable business
proposition for both Australian and New Zealand companies,” Mr
“More than 5,000 New Zealand tourism
businesses and their 10,000 plus Australian counterparts will now
have direct promotional access to 7.7 million potential ‘local’
“This partnership confirms both NZAA and
AAA as two of the most important players in the regional travel
sector and represents a strong investment in the future of both
countries’ tourism industries.”
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