W Hotel's spa brand - Bliss - is going global. In addition to recent U.S. openings in
Atlanta, Scottsdale, and Hoboken, New Jersey, Bliss debuted in
Asia last year with the opening of Bliss spa at W Hong Kong. The
spa brand also entered the Middle East with a new Bliss spa in the
recently opened W Doha in Qatar.
Launching an ambitious global growth plan,
Bliss spa, which currently has 13 locations worldwide, aims to
have 25 spa properties by 2011. Bliss will open new spa locations
within upcoming W Hotels debuting around the globe, including W
Barcelona, W South Beach, and W Fort Lauderdale this year and W
Dubai in 2011.
Bliss spa will feature the brand’s signature services, including
the blissage75 and triple oxygen treatment, topped off with a
selection of treatments inspired by the destination.
In 2004, Bliss and W Hotels began
working together to open Bliss spas at a
number of W Hotels in the U.S. and around the globe. In addition
to the spa, W guests are provided with
sink-side Bliss amenities in all rooms worldwide. W Hotel guests
also have access to unique in-room experiences,
including Ginger Rub-booking concierges, waxing and wake-up calls,
and Triple Oxygen Treatments and turn down service, all part of
the Bliss and W relationship.
“This marks the year that W
and Bliss truly go global, expanding into vibrant and primary
destinations around the world,” said Eva Ziegler, Global Brand
Leader, W Hotels Worldwide and Le Méridien. “Like W, Bliss is a
New York phenomenon that is transforming into a worldwide
sensation, offering fashionable indulgences in beauty and
well-being to W’s global travelers and local loyalists.”
W Hotels will
triple its footprint by 2011 in vibrant primary destinations
around the world, from Paris to Milan, Barcelona to London, Dubai
to Marrakech, Santiago to South Beach, and Shanghai to Bali.
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