Starwood has appointed Eva Ziegler as Global Brand
Leader for W Hotels Worldwide.
In her new role, Vienna-born Ziegler will be
responsible for leading the global development and growth strategy
for the innovative and category-busting W Hotels Worldwide.
In addition to overseeing the global launch of W
Hotels, Ziegler will continue in her role leading Le Méridien as
the brand continues its re-launch globally. As Global Brand Leader
for the two contemporary design-led brands, Ziegler will define
the vision and brand strategy across all disciplines.
W Hotels will triple its footprint by 2011,
assuming its role on the global stage with properties scheduled to
open in primary, vibrant international markets from Paris to
Milan, Barcelona to London, Santiago to Vieques Island, Dubai to
Doha, Hollywood to South Beach, and Shanghai to Bali.
“Eva’s branding expertise and broad
international experience will be invaluable to Starwood as we
meaningfully launch W Hotels outside of North America,” said Phil
McAveety, Executive Vice President and Chief Brand Officer,
Starwood Hotels & Resorts. “As a highly experienced marketer and
business professional who has spent her career working for
international Fortune 500 companies such as Toyota and Coca Cola,
Eva knows how to build distinctive and compelling global brands
and adapt them to ensure they are locally relevant. She is the
perfect candidate at the right time to take these two compelling
lifestyle brands to the next level.”
Prior to this appointment, Ziegler held the role
of Global Brand Leader of Le Méridien, where she was responsible
for defining the vision and brand strategy across all disciplines
for the renowned international brand.
A critical milestone in Le Meridien’s
transformation has been the consolidation and renovation of the
brand’s portfolio. Since Starwood acquired the brand, Le Méridien
has eliminated more than 30 hotels, and by 2011, will have
renovated more than 50% of its existing portfolio. The brand also
plans to open more than 20 hotels and resorts across the world
within the next three years. All of this will result in a
high-quality, on brand portfolio.
Before joining Starwood, Ziegler was the
Director of Le Rendez-Vous Toyota and played a leading role in
developing and launching the cutting edge European Brand
Experience Center on the Champs-Elysées in Paris, France. She has
spent her career working for international Fortune 500 companies
such as Coca-Cola and Saatchi & Saatchi. Ziegler earned her degree
from the University of Economics Vienna, Austria.
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