Italian Hotel Group - Domina, has selected
Utell’s MarketVision Agency Position reporting to measure their
properties market performance against that of their key
The recent decision to implement MarketVision
across the board for all Domina properties followed a successful
trial period carried out by the Domina Hotel Rotterdam.
The hotel discovered it was able to gather
key current information about its business and that of its
competitors as well as looking both backwards and forwards. With
this the hotel had all the information needed to effect change and
influence future bookings for the better.
Founded in 2000, Domina Hotel Group has
properties in six different countries – Italy, The Netherlands,
Germany, Hungary, Latvia and Estonia – with a total of ten
four-star hotels catering to both business and leisure travellers.
Frank Camilleri, vice president Sales and
Marketing for the Domina Hotel Group said, “MarketVision is a
truly remarkable product. In a simple, easy to
understand and practical format, it provides the most
important information for our sales team. In fact, in
just a few minutes we have all the data we need for our
markets, such as volumes, competitive set performance,
producing agencies and their contacts. Planning sales
calls cannot be easier.”
MarketVision – Agency
Position will enable Domina Hotels to evaluate business arriving
into the specific area where their hotels are located.
Avelina Iglesias, vice president of
sales and account management, Utell Hotels & Resorts
said, “MarketVision – Agency Position reports
contain breakdowns by agency, consortia, country feeder markets,
and channels for a hotel in comparison to its competitive set.
They include the first detailed forward looking reports on the
market, allowing hotels to identify booking patterns and take
action in order to generate additional business and increase
Utell’s MarketVision – Agency Position
reporting was launched in partnership with Rubicon in
January this year. Data used in the reports is sourced
from Pegasus Solutions’ UltraSwitch, which processes
reservations for 90,000 hotels, handling more than 49 million
bookings annually, representing over 100 million room nights and
in excess of $15 billion in hotel revenue. Switch data is then
complemented with data sourced from Rubicon.
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