Martin Armitstead joins Wyndham as Senior Vice President of Development EMEA

Lodging industry veteran Martin Armitstead has joined Wyndham Hotel Group as senior vice president of development for the Europe, Middle East and Africa (EMEA) region.

Based in Wyndham Hotel Group’s London office, Armitstead is tasked with increasing the company’s EMEA portfolio through further expansion of its Wyndham, Ramada, Days Inn and Super 8 brands through management contracts and franchise agreements.

Armitstead is an accomplished global executive with over three decades of experience and has executed development deals in more than 50 countries.

He previously served as director and head of hospitality, EMEA, for DTZ Hospitality Group, a London-based real estate and investment banking firm. In that role, he was responsible for the growth and development of the company’s hospitality practice and providing development, brokerage and advisement services to high-profile hospitality clients.

He has also served in senior level positions with Cushman and Wakefield, Carlson Companies Inc., Conrad International, Copthorne Hotels and Forte PLC.

“Martin brings extensive knowledge of diverse markets throughout the EMEA region and established credibility to our existing and future hotel ownership groups,” said Jim Alderman, Wyndham Hotel Group executive vice president of development. “His addition as a senior leader to our highly dedicated development team will help ensure that the company continues to meet its goals for global growth.”

Armitstead is a fellow of the Tourism Society and a member of the advisory board for the International Hotel Investment Forum. In addition, he is a regular panelist at international hospitality conferences, a guest lecturer at the Universities of Brighton and Surrey and a contributing author for a leading hospitality industry textbook, “Developing Hospitality Properties and Facilities”.

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