Global experts on customer relationships,
leadership and branding are headlining a conference addressing
challenging economic times at the Asia Luxury Travel Market (ALTM)
on Monday 15th June. ALTM is taking place at the Shanghai
Exhibition Centre from June 15-18.
ALTM welcomes keynote speaker, Larry Hochman, a
customer relations expert and former European Business Speaker of
the Year, to address why now is the time for courageous
Larry Hochman said, “At this critical moment the
most important issues are not about how big a company you are, or
how small a company you might become. The most important issues
are about focus, transparency, customer loyalty and value for
money because customers are demanding more, not less.”
“Ability to retain customers during
this crisis will define your ability to weather this
storm. Now is the time for courageous leadership to be
certain you are ready for the post-recession era” Mr Hochman added.
The annual event brings
together some of Asia Pacific’s most important travel buyers with the
world’s leading luxury tourism destinations. Yeoh Siew Hoon,
Editor at Large of SHY Ventures will lead a discussion with
leading branding promoter Karthik Siva and social media expert
Morris Sim addressing traditional and new wave models of branding.
Karthik Siva is the founder and chairman of the Global
Brand Forum, which brings together some of the world's most inspirational and
influential leaders to exchange ideas and share their visions for
Morris Sim is an ex-Microsoft employee who helped
found Circos 2006. Circos is a leading technology company that
specializes in social media for the hotel and tourism industries.
The ALTM Conference will also feature a panel discussion
on “Luxury Travel In the New Times” featuring Mary Gostelow, one
of the world's most experienced travellers who produces the
monthly Gostelow Report, and Zoe Wu, a Director at Horwath HTL.
The conference closes with a debate titled “Luxury
is dead. Long Live Price” pitting a champion for luxury, John
Northern, Marriott Internationals Vice President for South-East
Asia, against an advocate for price, Martin Symes, CEO of travel search engine, Wego.
Now in its third year, ALTM is being
held at the Shanghai Exhibition Centre and offers a programme of business networking and social
events. These include a welcome reception at the Shanghai Centre
Theatre on June 15 and Official Opening Party hosted at M1NT
Shanghai on June 16.
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