Online registration for buyers wanting to attend
ITB Asia 2009 has opened. Travel
industry executives who are responsible for organising,
negotiating or purchasing business travel, conferences, meetings,
incentive trips, leisure groups or special events, are qualified
to apply for hosted buyer status at ITB Asia 2009.
The 2nd ITB Asia will take place
21-23 October at Suntec in Singapore.
To register for the
buyers' programme, applicants simply select and complete the
relevant online registration form – for either MICE, corporate
travel or leisure.
Each applicant will be subject to a rigorous
validation process led by Ms Siti Banding, Assistant
Director-Buyers Programme for Messe Berlin (Singapore).
1 July is
the deadline for buyer registration submissions. Online
applications for buyers can be made
“Our strategic objective this year is to increase the quality and
quantity of MICE, corporate travel, and group leisure buyers,”
said Ms Banding. “We would particularly like to encourage buyer
applications from China, Taiwan, Korea, Japan and the Middle
Buyers who pass the validation process will
be eligible for varying degrees of logistical support, mostly in
transport and accommodation. In addition, they will have full
access to all official ITB Asia events and social functions.
Over 800 buyers will be invited to attend ITB Asia
this year. This includes 350 top performers from last year and
hundreds of new ones. Buyers represent the MICE, leisure and
corporate travel markets.
Messe Berlin (Singapore)
has hired Ace:Daytons Direct as the hosted buyers’ secretariat and
housing bureau. The company will be responsible for handling the
air ticketing, hotel and transfer arrangements of validated
“Exhibitor registration is proceeding
well,” said Ms Banding. “We aim to ensure that the quality and
quantity of buyers meets and surpasses exhibitor needs. The nature
of negotiations between buyers and exhibitors at ITB Asia will
tell us if 2010 is going to be a year of recovery in the
The inaugural ITB Asia 2008 attracted
6,208 attendees and 651 exhibitor companies from 90 countries who
met with buyers and trade visitors from 70 countries and
ITB Asia takes place alongside Web in
Travel (20-23 October), a travel distribution,
marketing and technology conference. There are special rates for
travel industry members attending both events. Web in Travel
includes The WIT Conference (20-21 October) and The WIT Ideas Lab
(9-11am, 22 & 23 October).
other recent news regarding:
Travel Trade Shows,