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AirAsia launches Regional Advertising Campaign

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AirAsia has launched a regional advertising campaign positioning the world’s best low-cost airline as a high quality, sleek and cool brand.

Themed ‘Have You Flown AirAsia?’, the campaign aims to shift consumers’ mindset of low-cost carriers by showcasing the airline’s innovation, high quality service and unique experience.

Spearheading the campaign will be the television commercial directed by the late Yasmin Ahmad. It will be rolled out across Malaysia, Singapore, Indonesia and Thailand on 14th October 2009, supported by online, outdoor, print and social media presence. A microsite has also been created.

The integrated format of this campaign is an example of how television, print and social media can work together to engage today’s well-traveled consumers.

AirAsia Group CEO Dato’ Sri Tony Fernandes said, “To stay ahead of the competition, we need to keep our brand fresh. We want our guests to feel good about the AirAsia experience and keep them coming back for more.”

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