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With the inaugural Formula 1 Etihad Airways Abu Dhabi
Grand Prix taking place later this year on 1 November, Etihad has
accelerated towards the starting grid by painting one of its wide-body
Airbus aircraft with an iconic special F1 livery.
The A340-600 aircraft has a ‘dynamic’ design
with white at the nose leading to red at the end of the plane. The
official F1 logo is featured on the engines and motor racing’s
famous ‘chequered’ flag is on the tail fin.
The aircraft will operate on Etihad’s
services from Abu Dhabi to London, Sydney, New York and Toronto.
Peter Baumgartner, Etihad Airways’ executive
vice president marketing and product, said, “The inaugural 2009
Formula 1 Etihad Airways Abu Dhabi Grand Prix is only 10 months
away and we are delighted to fly our own F1-themed aircraft across
the world to build awareness and generate excitement to what will
be a thrilling event for Abu Dhabi and the UAE.”
In addition to the A340 F1-branded aircraft
Etihad also has an A320 aircraft painted in the livery of an F1
racing car. The A320 has flown since last year to every
destination in Etihad’s short haul network including Amman, Cairo
and Beirut.
The seven-figure, three year, title sponsorship
deal sees the Formula 1 race in the UAE’s capital city named the
“Formula 1 Etihad Airways Abu Dhabi Grand Prix” until 2011. It also provides Etihad with a major trackside
advertising package and podium branding for the Abu Dhabi Grand
Prix.
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