Mobile communication devices are becoming an
increasingly dominant aspect of the global travel industry.
Business travellers as well as holidaymakers carry smartphones,
mobile phones and netbooks in their hand luggage to ensure they
can be reached anywhere and at any time.
Now, for the first time ITB Berlin is providing
this fast-growing market with a platform of its own, and
establishing itself in the mobile travel services segment at the
There will be a centrally located
presentation stage and an adjacent exhibition area, along with
targeted marketing activities and a convention both for newcomers
and professionals, providing trade visitors, exhibitors and the
general public with expert, first-hand information.
and practical demonstrations of innovative products and services
as well as fascinating discussion rounds with experts will help to
make the wealth of mobile travel services comprehensible to the
user, to travel managers and private consumers alike“, said David Ruetz, Senior Manager ITB Berlin.
devices boost efficiency and productivity on business trips,
saving companies an average of 42 minutes per working day and
For holidaymakers they are increasingly becoming
everyday travel companions. Irrespective of the fact that nearly
25% of German holidaymakers check their e-mails several
times a day, mobile electronic devices are increasingly replacing
traditional travel guides.
Innovative mobile phone applications
and mobile internet access provide travellers with more flexible
ways of obtaining directions, information and meeting people than
language/travel guides, weather reports and tour organisers’
information, for example.
Tour operators, travel agencies and
tourism organisations also benefit from mobile networks, as they
are more able to reliably reach and talk to customers.
Berlin will also be catering to the booming market for specialist
software for the tourism and mobile services sector with graphic
demonstrations on the presentation stage.
Examples showing that
consumers are quick to accept the innovations offered them include
the use of in-car sat nav devices and electronic boarding cards.
Industry observers expect all airlines to be offering them by the
end of 2010.
The ITB Berlin 2010 will take place
from Wednesday to Sunday, 10 to 14 March. ITB Berlin
will be open to trade visitors only from Wednesday to
Friday. Parallel with the trade fair, the ITB Berlin
Convention will be held from Wednesday to Saturday, 10
to 13 March 2010.
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