Abacus Branded Fares with Malaysia Airlines

In the first phase of the Branded Fares with Malaysia Airlines launch, travel agents in Malaysia, Singapore and Brunei will have access to the brand of fare families for Malaysia Airlines on the Abacus GDS system for the routes within and between these markets.

This programme will allow Abacus-connected travel agencies in these markets to have clearly differentiated airline seats and services to fit the specific needs and preferences of today’s seasoned travellers on Malaysia Airlines’ flights.

Mr Brett Henry, Abacus International Vice-President Agency Marketing said, “Abacus Branded Fares give travellers the options of having increased baggage allowance, lounge access, limousine services and other offerings on top of the basic flight services.”

“This allows airlines like Malaysia Airlines to emphasise the true value of their fares instead of being price focused. Both the airlines and travel agents are also able to have better yield management as travellers will be able to see the difference in service, seat location, extra baggage surcharges etc among the various fares and may choose to pay more for flexibility and additional offerings,” Mr Henry added.

With Abacus Branded Fares, a flexible fully combinable one-way fare structure is used where fares are grouped into various fare families according to similar attributes reflected in the Abacus system. This allows airlines to bundle fares with merchandising and upselling opportunities.

Dr Amin Khan, Malaysia Airlines’ Senior General Manager, Network Revenue Management, said, “The use of Abacus Branded Fares allows a consistent brand and merchandise message to be communicated across all our channels. Our travel agents will find that the simplified structure reduces fare complexity and creates efficiencies as less travel administration is required.” 

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