Concerns about the recent outbreak of swine flu
and the worldwide coverage it is receiving have caused the World
Travel & Tourism Council (WTTC), the forum for leaders of the
travel and tourism industry, to revise its agenda for the 9th Global
Travel & Tourism Summit, taking place later this week in Florianópolis, the state capital of Santa Catarina, Brazil.
The opening session of the Summit will now be dedicated to the
subject of a possible impending pandemic and WTTC will unveil a
new economic model it has prepared, in collaboration with Oxford
Economics, to forecast the economic impact of such a pandemic on
Travel & Tourism.
"We have to take this situation very
seriously," said Jean-Claude Baumgarten, WTTC President & CEO,
"despite the fact that the World Health Organization (WHO)
currently maintains that there is no reason to impose travel
restrictions unless people are already ill."
public concern generated by misguided headlines in some media has
inevitably affected Travel & Tourism demand," Baumgarten
session, 'Are we really ready to deal with a pandemic? ', will
include panellists from the industry, the media, as well as
representatives from WHO and the Tourism Emergency Research
Network (TERN), which groups all international public and private
sector organisations and associations involved in Travel &
Tourism. Oxford Economics will present the research findings.
In addition to addressing key concerns about the outbreak of
swine flu and the preparedness of the industry for a pandemic, the
session will discuss ways of ensuring a rapid recovery for the
Travel & Tourism industry.
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