Singapore has completed the Sin$40 million
rejuvenation of Orchard Road.
Complemented by the shiny new facades of
shopping malls such as Palais Renaissance, Paragon, Liat Towers
and Centrepoint, shoppers are in for a rush of multisensory
experiences as they enjoy the new Orchard Road complete with new
international brands, a great range of F&B options as well as
exciting events and entertainment.
Started in April 2008, the enhancement works,
which covered the Tanglin, Orchard and Somerset zones, saw the
repaving of the pedestrian malls and installation of co-ordinated
Cheery flower totems have been installed
in the Tanglin zone and new public spaces have been created with
the urban green rooms fronting ION Orchard to Ngee Ann City.
Aside from new multi-functional lamp
posts, Orchard Road now features tree uplighting that showcases
the street’s characteristic lush greenery after sundown. Ambient
lighting also highlights the sleek new glass panels along the
Orchard Zone. The ones perpendicular to the pedestrian mall are
etched with designs of tropical plants and flora, in line with
this zone’s Forest theme while the ones parallel to the pedestrian
mall showcase the history of Orchard Road.
“We are thankful for the co-operation and
understanding received from all the Orchard Road stakeholders
affected by this project. We were able to complete this demanding
project in a compressed time-frame of 10 months only because of
the strong collaboration between all parties who understood the
need to maintain Orchard Road’s competitive position as
Singapore’s premier shopping street,” said Mr Andrew Phua,
Director of Tourism Shopping and Dining, Destination Experience,
Singapore Tourism Board who noted that the precinct sees seven
million tourists annually.
Private property owners, encouraged by the
Singapore Tourism Board (STB), also took the opportunity to
refurbish their developments along Orchard Road. Cuppage Terrace,
Palais Renaissance and Paragon have completed refurbishment of
their facades while Mandarin Gallery and Park hotel will finish
works by this year and 2010 respectively.
Existing malls like Ngee Ann City and Wisma
Atria now feature new brands like Sephora as well as Nike’s
largest flagship store in south east Asia to enhance the shopping
experience. Three new malls – Orchard Central, ION Orchard and
313@Somerset - will open by the end of 2009, introducing new
flagship stores and international brands.
The Orchard Road Business Association (ORBA) is
planning a series of events to promote and enhance one of
Singapore’s most recognised icons – Orchard Road, kicking off with
a launch event in May.
Also on the calendar, will be a privately
organized Audi Fashion Festival and the Great Singapore Sale which
is starting on 29 May this year.
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