The Guild of Travel and Tourism, a British
membership organisation for companies and individuals in the
travel industry, will establish its first International Chapter in
Hong Kong this coming March (2010).
"The announcement that The Guild of Travel and
Tourism will be opening its first international chapter in Hong
Kong in 2010 is a tremendous step forward. As President of The
Guild, I have been enthusiastic to support and foster their
endeavors in the travel and tourism sector. Hong Kong is one of
the great international business cities and its strategic location
in the heart of Asia makes it the ideal location for The Guild of
Travel and Tourism's first foray into the global arena. This new
development heralds an exciting new era for Guild members,
securing for them a dynamic and progressive future whilst
retaining its roots in the UK," said HRH Princess Katarina of
Yugoslavia – President of The Guild of Travel and Tourism.
In addition to its international expansion, new
member benefits and services include:
- A presence for Guild members at key industry
trade shows, e.g. WTM, ITB (Germany and Asia) ILTM, PATA etc, in
the form of access to a regular Guild exhibition stand.
- Themed events based on membership requirements
which target and address specific commercial business interests,
and which could include cross-border promotional opportunities.
- Workshops and open days for purchasers
and suppliers within the travel and hospitality industry sector,
with a particular emphasis on technology, internet, banking and
financial service providers.
The Guild was established in 1994 as a travel
industry trade association open to membership from both
individuals and corporates in the travel and tourism industry. It
acts as a networking resource, as well as a lobbying force for the
industry and has representation in both Britain’s House of Commons
and the House of Lords.
The new move to internationalise the Guild is
spearheaded by International Business Development Director, Steven
Ballantyne, who will be based in Hong Kong.
“We aim to achieve these goals by working as one
organisation rather than independent country chapters. Domestic
and international members will be able to promote their businesses
through the Guild including sponsorship of high profile trade
events in the UK, Asia, Europe, the Middle East and the Americas.
The Guild will continue to encourage members to use it as a key
business networking resource” said Steven Ballantyne. “This
heralds an exciting new era for The Guild, and I am delighted to
be leading this move towards making The Guild a leading
international voice for the travel industry.”
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