Carlson Hotels has launched a special “Big Bonus”
promotion for travel agent professionals worldwide who book their
clients into any of the more than 1,000 locations of Carlson’s hotel
Effective immediately, members of the look to
book travel agent loyalty programme will receive the 50% “Big
Bonus” increase in look to book points with each client
reservation made and consumed.
The Big Bonus promotion is open to travel agents
who join the programme and current members worldwide. It runs
through to April 12, 2009.
All five Carlson Hotels Worldwide brands
participate in look to book, including Regent Hotels & Resorts;
Radisson Hotel & Resorts; Park Plaza Hotels & Resorts; Country
Inns & Suites By Carlson; and Park Inn.
Travel agency professionals can participate in
the Big Bonus simply by booking their clients – via the Global
Distribution System (GDS) or online through a Carlson Hotels
Worldwide hotel brand website - for a stay at any Carlson Hotels
Agents who book clients during the Big Bonus
event will earn 15 points for every U.S. dollar spent on consumed
hotel bookings, a 50% increase from the customary reward of 10
points per dollar.
“Our travel agency partners are important
contributors to our business growth in Asia Pacific. The current
business climate calls for stronger collaboration with valuable
industry partners, as well as to incentivise and recognise their
efforts,” said Frank Trampert, executive vice president, Revenue
Generation – Asia Pacific, Carlson Hotels Worldwide.
Agents can redeem their look to book points for
a variety of awards including hotel stays, airline miles or
prepaid cards. Members in Asia Pacific can also redeem their
points for a variety of gift vouchers from major retailers
including David Jones, Farmers, Takashimaya, CitySuper, Carre
Four, Central and JCB.
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