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Marriott Takes Fairfield Inn & Suites Brand International

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Marriott has bolstered its international hotel development strategy in the Americas by signing an agreement with Pulso Hotelero of Mexico to develop 36 Fairfield Inns in Mexico, tripling the company’s lodging portfolio there. It represents Marriott’s largest multi-unit development agreement ever.

The 36 Fairfield Inn properties will operate under long-term franchise agreements, and are scheduled to open over the next ten years. The first two properties to open in 2011 will be a 120-room hotel in Cabo San Lucas and a 139-room hotel in Guadalajara, which will be Marriott’s first hotels in those locations. The addition of 36 Fairfield Inn hotels increases Marriott’s development pipeline in Mexico five fold from seven to 43.

“We are thrilled to partner with Marriott to open 36 Fairfield Inn hotels throughout Mexico,” said Salomon Kamkhaji, chief executive officer of Pulso Hotelero. “We are confident that this unique brand will be a success in the Mexican market.”

Today, Marriott’s presence in Mexico is represented by 17 hotels, spanning five lodging brands: The Ritz-Carlton, JW Marriott Hotels & Resorts, Marriott Hotels & Resorts, Courtyard by Marriott Hotels, and Fairfield Inn.

Fairfield Inn & Suites becomes Marriott’s first brand in the moderately priced lodging segment - and the eighth brand in Marriott’s lodging portfolio - to be developed outside the U.S.. The transaction is a good example of Marriott’s commitment to global growth. Already, one-third of Marriott’s pipeline of hotels under development is outside of the United States, as well as three-fourths of its full service hotels.

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