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Marriott has bolstered its international hotel
development strategy in the Americas by signing an agreement with
Pulso Hotelero of Mexico to develop 36 Fairfield Inns in Mexico,
tripling the company’s lodging portfolio there. It represents
Marriott’s largest multi-unit development agreement ever.
The 36 Fairfield Inn properties will operate
under long-term franchise agreements, and are scheduled to open
over the next ten years. The first two properties to open in 2011
will be a 120-room hotel in Cabo San Lucas and a 139-room hotel in
Guadalajara, which will be Marriott’s first hotels in those
locations. The addition of 36 Fairfield Inn hotels increases
Marriott’s development pipeline in Mexico five fold from seven to
43.
“We are thrilled to partner with Marriott to
open 36 Fairfield Inn hotels throughout Mexico,” said Salomon
Kamkhaji, chief executive officer of Pulso Hotelero. “We are
confident that this unique brand will be a success in the Mexican
market.”
Today, Marriott’s presence in Mexico is
represented by 17 hotels, spanning five lodging brands: The
Ritz-Carlton, JW Marriott Hotels & Resorts, Marriott Hotels &
Resorts, Courtyard by Marriott Hotels, and Fairfield Inn.
Fairfield Inn & Suites becomes Marriott’s first
brand in the moderately priced lodging segment - and the eighth
brand in Marriott’s lodging portfolio - to be developed outside
the U.S.. The transaction is a good example of Marriott’s
commitment to global growth. Already, one-third of Marriott’s
pipeline of hotels under development is outside of the United
States, as well as three-fourths of its full service hotels.
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