Starwood Hotels & Resorts has appointed Ted
Jacobs as Vice President, Brand Design.
In his new role, Jacobs will head a team in charge of
setting the creative vision for Starwood’s luxury and
design-driven brands, including W Hotels, Le Méridien, St. Regis
and The Luxury Collection. Specifically, Jacobs will oversee the
design studio that directs the interior creative concepts and
executes all style guidelines for the four brands across
Starwood’s leading global portfolio. He reports to Mike Tiedy,
Senior Vice President Brand Design & Innovation.
has more than 20 years of design, brand-building
and business expertise. Most recently he was a Principal and
Design Director at Gensler, a global architecture, design and
planning firm with 32 offices and almost 2,500 professionals in
Asia, UK, and the Americas.
At Gensler, Jacobs focused on
the development of business strategy, brand positioning, interior
architecture, Web design and graphic communications campaigns for
world renowned brands like Apple, Bank of America, Coke, Nike and
Toyota. In his role, Jacobs led global interdisciplinary design
teams made up of brand strategists, writers, architects, master
planners, interior, product and graphic designers.
experience driving the creative expressions of so many
high-octane, global brands is a tremendous asset to Starwood,”
said Mike Tiedy, Senior Vice President, Brand Design and
Innovation, Starwood Hotels & Resorts Worldwide, Inc. “He will be
instrumental in providing creative vision and effective leadership
to our design-led brands, as we continue our strategic global
expansion and build on our reputation as the world’s most
innovative hospitality company.”
Jacobs earned his
Bachelor of Science in Design degree from San Jose State
University, where he also spent two years studying aeronautical
engineering. He will be based in Starwood’s headquarters in White
Plains, NY until the company’s new Manhattan-based luxury and
design led brands headquarters opens this fall.
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