Sheraton Hotels & Resorts wants travellers to
see what a difference $6 billion can make so the hotel giant is
giving away thousands of free rooms for one night only at 86
hotels throughout North America to celebrate the completion of the
brand’s multi-billion global revitalization effort.
Consumers can visit sheraton.com/freenight
on October 6-9 to register for a chance to book a free room on
October 23rd at new and newly renovated flagship hotels including
the Sheraton Waikiki, Sheraton Boston, Sheraton Kauai, Sheraton
Dallas and Sheraton Phoenix Downtown.
As part of a three-year global overhaul,
Sheraton has invested more than $4 billion in new hotels,
renovations and signature brand initiatives in North America and
another $2 billion in new hotels overseas. Highlights include:
- 70,000 new or newly renovated
- More than 300 new lobbies featuring
the brand’s Link@Sheraton experienced with Microsoft
than 100,000 brand new Sheraton Sweet Sleeper all-white, high
thread count beds in 211 hotels and 83,000 guestrooms worldwide
- 98 renovated properties, nearly half
of Sheraton’s North American portfolio, including high
profile gateway properties like the Sheraton Denver,
Sheraton Boston, Sheraton Seattle Hotel & Towers and
Sheraton Montreal and Sheraton Waikiki.
Sheraton boasts more than 400 hotels in 70
countries and makes up more than 44% of Starwood’s total rooms.
“We have spent the last few years renovating
and rebuilding one of the hotel industry’s most iconic brands and
as the economy begins to recover Sheraton is in an enviable
position, poised to come out of the gate fast and leverage our new
flagship hotels, renovated properties and signature brand
offerings,” said Frits van Paasschen, Starwood CEO. “When
travelers return to the road en masse, Sheraton will be ready.”
In addition to giving away thousands of room nights to
showcase its recently renovated and new properties, the brand will
host a three-day open house for meeting planners, corporate travel
buyers, social event planners and other travel influencers,
September 29-October 1.
The event will spotlight a selection of
Sheraton Hotels “best in class” hotels, including: Le Centre
Sheraton in Montreal, Sheraton Chicago Hotel & Towers, Sheraton
Birmingham Hotel, Sheraton Dallas Hotel, Sheraton Denver Hotel,
Sheraton Phoenix Downtown Hotel, Sheraton Seattle Hotel & Towers
and Sheraton Waikiki Hotel.
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