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Sheraton Hotels Celebrate With Free Rooms

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Sheraton Hotels & Resorts wants travellers to see what a difference $6 billion can make so the hotel giant is giving away thousands of free rooms for one night only at 86 hotels throughout North America to celebrate the completion of the brand’s multi-billion global revitalization effort.

 Consumers can visit sheraton.com/freenight on October 6-9 to register for a chance to book a free room on October 23rd at new and newly renovated flagship hotels including the Sheraton Waikiki, Sheraton Boston, Sheraton Kauai, Sheraton Dallas and Sheraton Phoenix Downtown.

As part of a three-year global overhaul, Sheraton has invested more than $4 billion in new hotels, renovations and signature brand initiatives in North America and another $2 billion in new hotels overseas. Highlights include:

- 70,000 new or newly renovated guestrooms

- More than 300 new lobbies featuring the brand’s Link@Sheraton experienced with Microsoft

- More than 100,000 brand new Sheraton Sweet Sleeper all-white, high thread count beds in 211 hotels and 83,000 guestrooms worldwide

- 98 renovated properties, nearly half of Sheraton’s North American portfolio, including high profile gateway properties like the Sheraton Denver, Sheraton Boston, Sheraton Seattle Hotel & Towers and Sheraton Montreal and Sheraton Waikiki.

Sheraton boasts more than 400 hotels in 70 countries and makes up more than 44% of Starwood’s total rooms.

“We have spent the last few years renovating and rebuilding one of the hotel industry’s most iconic brands and as the economy begins to recover Sheraton is in an enviable position, poised to come out of the gate fast and leverage our new flagship hotels, renovated properties and signature brand offerings,” said Frits van Paasschen, Starwood CEO. “When travelers return to the road en masse, Sheraton will be ready.”

In addition to giving away thousands of room nights to showcase its recently renovated and new properties, the brand will host a three-day open house for meeting planners, corporate travel buyers, social event planners and other travel influencers, September 29-October 1.

 The event will spotlight a selection of Sheraton Hotels “best in class” hotels, including: Le Centre Sheraton in Montreal, Sheraton Chicago Hotel & Towers, Sheraton Birmingham Hotel, Sheraton Dallas Hotel, Sheraton Denver Hotel, Sheraton Phoenix Downtown Hotel, Sheraton Seattle Hotel & Towers and Sheraton Waikiki Hotel.

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