Journey Updates Now an SMS for Grupo SATA Travellers

Grupo SATA, the Azorean air transportation group, has successfully launched Amadeus’ new Altéa Automated Customer Contact solution, which enables airlines to notify individual travellers of changes to their journey, via mobile phone text message.

The group’s airlines, SATA Air Açores and SATA Internacional, are the first in the world to offer their passengers this service using Altéa Automated Customer Contact.

Ricardo Costa, Grupo SATA’s Marketing and Sales Director, said, “With the Altéa Automated Customer Contact we can automatically notify our customers about issues related to flight time changes, waitlist confirmation or re-accommodation. Our customers can receive personalised and timely communication.”

Grupo SATA already manages both offline and online reservations with Amadeus Altéa Reservation and e-commerce suite of solutions.

The new solution brings benefits for both airlines and their passengers. These include:

- Significant time savings in contacting passengers to notify them of changes to their bookings, reducing the need for re-accommodation at the airport.

- Increased traveller satisfaction. All eligible customers are contacted immediately about their flight change and the customisable messages mean a more personalised service.

- Cost reduction related to reduced compensation liabilities for the airline.

The launch of the Altéa Automated Customer Contact solution is part of a broad IT agreement that Grupo SATA and Amadeus have recently signed, to also provide the group’s airlines with new generation passenger service systems.

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