Applications are now open for the Australian
business events industry to participate in Dreamtime 2009, an event for promoting Australia’s incentive experiences to
the international market.
Taking the theme of “The Story of Australian
Incentives”, Dreamtime 2009 will be held from 12 – 16 October and
is supported by Qantas and Business Events Sydney.
Dreamtime will this year target around 100
international incentive agents and 20 international media from
Australia’s key markets of Asia, Europe, New Zealand, United
Kingdom, USA and New Zealand.
“Dreamtime 2009 provides a
rare and cost effective opportunity for the Australian business
events industry to tell their own incentive stories to qualified
international buyers,” said Tourism
Australia’s Head of Business Events Australia, Ms Joyce DiMascio. “Those
participating will enjoy a targeted environment in which to do
business, demonstrate products or services and build relationships
with key buyers from around the globe.”
program will commence with a two day
educational visit to either: Melbourne, Sydney, Adelaide, Sunshine
Coast / Brisbane or the Red Centre, followed by a three day business
forum in host city, Sydney.
“In addition to providing
one-on-one opportunities with buyers, the business forum in Sydney
has an educational focus for the Australian business events
industry, with seminars on issues relating to holding incentives
in Australia,” Ms DiMascio added.
A Leaders Forum for up to
30 Australian opinion leaders and stakeholders from the business
events sector is also planned.
A hosted media program will help ensure
local and international media have access to the latest incentive
travel news from the Australian industry, and provide Dreamtime
2009 participants with an opportunity to maximise their
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