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Applications Open for Dreamtime 2009

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Applications are now open for the Australian business events industry to participate in Dreamtime 2009, an event for promoting Australia’s incentive experiences to the international market.

Taking the theme of “The Story of Australian Incentives”, Dreamtime 2009 will be held from 12 – 16 October and is supported by Qantas and Business Events Sydney.

Dreamtime will this year target around 100 international incentive agents and 20 international media from Australia’s key markets of Asia, Europe, New Zealand, United Kingdom, USA and New Zealand.

“Dreamtime 2009 provides a rare and cost effective opportunity for the Australian business events industry to tell their own incentive stories to qualified international buyers,” said Tourism Australia’s Head of Business Events Australia, Ms Joyce DiMascio. “Those participating will enjoy a targeted environment in which to do business, demonstrate products or services and build relationships with key buyers from around the globe.”

This year’s program will commence with a two day educational visit to either: Melbourne, Sydney, Adelaide, Sunshine Coast / Brisbane or the Red Centre, followed by a three day business forum in host city, Sydney.

“In addition to providing one-on-one opportunities with buyers, the business forum in Sydney has an educational focus for the Australian business events industry, with seminars on issues relating to holding incentives in Australia,” Ms DiMascio added.

A Leaders Forum for up to 30 Australian opinion leaders and stakeholders from the business events sector is also planned.

A hosted media program will help ensure local and international media have access to the latest incentive travel news from the Australian industry, and provide Dreamtime 2009 participants with an opportunity to maximise their international exposure.

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