Continental Airlines has launched new OnePass
frequent-flyer benefits designed to recognize and reward its top
Beginning 1 January 2010, OnePass Platinum
Elite members will be eligible to earn new invitation-only
Presidential Platinum Elite status based on their annual spending
on travel on Continental, Continental Micronesia, Continental
Express and Continental Connection flights.
In addition, Platinum Elite members who earn at
least 100,000 Elite qualification miles or 120 Elite qualification
points will receive four one-way system-wide upgrade certificates.
The certificates can be used to upgrade to domestic first class,
international business class or international BusinessFirst in
conjunction with any published fare on Continental, Continental
Micronesia or Copa Airlines.
“Continental continues to look for ways to
recognize our best customers,” said Mark Bergsrud, senior
vice president marketing programs and distribution. “For the first
time we are offering a new OnePass Elite membership tier
to reward customers based on their annual spending in
addition to mileage earned. The system-wide upgrade benefit for
our top mileage earners is also a first for us.”
Presidential Platinum Elite benefits include top priority for
Elite upgrades and flight standby, an exclusive VIP phone
line, and, for members residing in the mainland U.S. and Alaska, annual fee waivers on the Continental Airlines
Presidential Plus World Mastercard credit card, which
also includes Presidents Club membership and other benefits.
Members residing in Hawaii, Guam and points outside the
U.S. will receive 25,000 OnePass bonus miles.
Elite status is awarded to members who earn 75,000 Elite
qualification miles or 90 Elite qualification points. The
initial spending qualification to earn Presidential Platinum Elite status is $30,000.
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