Costa Deliziosa, Costa Cruises’ new top of
the range ship, is to be named in Dubai on 23 February 2010. Costa Deliziosa, the 15th ship in Costa’s fleet, will be the first ever
cruise ship to be named in the emirate.
The naming ceremony will take place during the
ship’s Grand Inaugural cruise, departing from Savona on 5 February
2010 and calling at Dubai from 23 to 26 February. Costa Deliziosa
passengers cruising on the first leg of the grand maiden cruise will
be able to attend the christening ceremony.
The Costa Deliziosa
(92,600 gross tonnage and 2,826 total guests) is currently being
fitted out at Fincantieri’s Marghera (Venice) shipyard and will be
delivered on 29 January 2010. Together with her sister ship, Costa Luminosa, christened on 5 June this year, Costa Deliziosa will be
the most exclusive and innovative ship in the Costa Cruises fleet
and will become the “top of the range” of the Italian Company.
Both ships will be deployed in Dubai during Winter 2009/10,
offering 7day cruises in the Persian Gulf.
“Costa Cruises was
the first and it’s still the major operator to believe in the
value of this new cruise destination, confirming the pioneering
spirit of our Italian company,” said Fabrizia Greppi, Costa
Crociere S.p.A. V.P. Corporate Marketing & Communication. “Thanks
to the partnership and four years of activities with the DTCM
[Dubai Department of Tourism and Commerce Marketing], we
have boosted our presence, bringing ships to Dubai which are
ambassadors of the best “made in Italy” in the world. For the
coming winter season Costa will deploy in the area “top of the
range” sister ships Costa Luminosa and Costa Deliziosa. The naming
ceremony of our fifteenth ship, Costa Deliziosa, in Dubai confirms
our strategy while strengthening the partnership between
Costa Cruises and DTCM. We are working together towards
the same goal of creating an unforgettable event rich
with surprise and atmosphere, combining the charming
tradition of an Arabian night with the unique Italian
style by Costa Cruises.”
Mr. Saleh Mohammed Al
Geziry, Director Overseas Promotions and Inward Missions, Dubai
DTCM, added, “We
welcome Costa’s decision and hope that it will be a boost for the
regional cruise industry. We will continue to devote our efforts
to further promote this most-promising sector of the tourism
industry. Costa’s decision to name Costa Deliziosa in Dubai
reconfirms the emirate’s potential as the regional cruise industry
hub. We are delighted with their decision and guarantee our whole
hearted cooperation and support to make the initiative successful.
We are confident that this will help expand the cruise tourism
industry in the region and stimulate other cruise operators to use
the emirate as a cruise hub.”
The Costa Deliziosa naming
ceremony further strengthen the ties linking Dubai and Costa
Cruises. The Italian company - together with AIDA Cruises, the
German brand also belonging to Costa Crociere’s group - was the
first to market regular cruises in the Persian Gulf, turning Dubai
into a major cruise destination and contributing to its growth as
a tourism destination.
In winter 2009/2010 Costa’s ships are
expected to bring 140,000 passenger movements to Dubai thanks to
the presence of three ships - the Costa Luminosa, the Costa
Deliziosa and the Costa Europa for a total of 32 calls. The
estimated economic impact will be about €14 million, coming from
Costa guests direct spending, shore excursions, transfers, cruise
operation expenditures, general expenditures (food & beverage).
Most of Costa’s guests will come from Europe (Italy, Germany, UK
and France). In addition to Costa Cruises ships also one AIDA
Cruises ship, AIDAdiva (69,200 gross tonnage and 2,500 total
Guests), will be calling 20 times at Dubai in winter 2009/10.
Costa’s operations in the area started in winter 2006/2007 with
one ship, the Costa Classica (53,000 gross tonnage and 1,680
Guests). The immediate success of the new cruise destination
prompted Costa Cruises to increase its capacity in the area year
after year. Costa Cruises’ passenger movements in Dubai increased
from 44,000 in Winter 2006/07 to 100,000 in Winter 2008/09. Costa
Cruises’ ships have generated substantial and growing business for
the emirate of Dubai and the other ports of call on the itinerary.
As per a WEFA report – one of the most respected economic
information companies - tourism’s direct contribution to Dubai’s
GDP stands at 19.89%, while the indirect contribution is
35%. Dubai is sailing ahead to become one of the ultimate cruise
destinations in the Middle East. The cruise industry is rapidly
growing with 260,817 cruise tourists predicted to visit the
emirate during 2009; nearly a 25% increase on last year.
In 2010, Dubai is expected to host 99 calls with over 383,000
passengers with the burgeoning cruise industry set to grow further
as the new Dubai Cruise Terminal becomes operational in January
In a survey, 80% of cruise passengers in
Dubai revealed that they would extend their visit to the emirate
during their next visit and 95% said they would recommend
others to visit Dubai to enjoy its all-appealing facilities,
pristine beaches and unparalleled shopping options.
Winter 2009/10 both Costa Deliziosa and Costa Luminosa will
confirm the established 7-day itinerary with two nights in Dubai
and one day calls at the ports of Muscat (Oman), Fujairah (United
Arab Emirates), Abu Dhabi (UAE) and Bahrain.
The Costa Deliziosa
will be departing from Dubai on Sundays from 14 March 2010 to 9
May 2010; the Costa Luminosa will be setting sail on Saturdays
from 12 December 2009 to 10 April 2010.
In addition to the two
Costa fleet jewels, the Costa Europa will be offering a brand new
itinerary: 18-day winter cruises from Savona to Dubai and from
Dubai to Savona - a unique itinerary crossing the Mediterranean,
the Suez Canal and the Red Sea.
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